Marketing Analyst

Summary

HashWhales is seeking a Marketing Analyst to analyze how the company’s local SEO, website, content, outreach, and conversion funnels generate leads. The role involves tracking performance, maintaining keyword and metadata targeting, identifying issues, and creating actionable reports for non-marketing stakeholders.

Responsibilities

• Track local SEO performance (rankings, GBP insights, backlinks) across service and location pages
• Monitor site analytics and conversion rates for the audit, grader, quote, and contact funnels
• Analyze which blog/news content and outreach campaigns actually produce leads, and report what to double down on
• Keep keyword targeting and page metadata current as services and positioning evolve
• Build simple, readable reports for the founder and sales rep — no vanity metrics
• Flag SEO or content inconsistencies (stale copy, broken claims, duplicate targeting) before they become a problem

Skills

• Experience with Google Analytics, Google Search Console, and at least one rank-tracking tool
• Comfortable reading and explaining data without a dedicated BI team — spreadsheets and dashboards, not just intuition
• Understanding of local SEO fundamentals (NAP consistency, Google Business Profile, local landing pages)
• Clear written communication for reporting findings to non-marketing stakeholders
• Comfortable working from a small company's real numbers, not a big-brand marketing budget
• Experience marketing local/small-business services (IT, home services, professional services)
• Familiarity with HubSpot or a similar CRM for attribution tracking
• Basic SQL or spreadsheet-formula fluency for pulling data directly

Qualifications

Must Haves

• Experience with Google Analytics, Google Search Console, and at least one rank-tracking tool
• Comfortable reading and explaining data without a dedicated BI team — spreadsheets and dashboards, not just intuition
• Understanding of local SEO fundamentals (NAP consistency, Google Business Profile, local landing pages)
• Clear written communication for reporting findings to non-marketing stakeholders
• Comfortable working from a small company's real numbers, not a big-brand marketing budget

Nice to Haves

• Experience marketing local/small-business services (IT, home services, professional services)
• Familiarity with HubSpot or a similar CRM for attribution tracking
• Basic SQL or spreadsheet-formula fluency for pulling data directly

Benefits

• Remote-friendly, focused on outcomes
• Direct access to the founder and engineering team, no layers of management