Marketing Technology Engineer

Summary

Hello Alice is a free, multichannel platform that helps businesses launch and grow. The Marketing Technology Engineer will own the marketing technology stack, operate email systems, deliver website and campaign changes, apply AI to marketing operations, and evaluate in-house alternatives to existing tools.

Responsibilities

• **Email Platform Ownership:** Own email operations in Salesforce Marketing Cloud: sends, journeys, automations, segmentation, data hygiene, and deliverability. Maintain the QA discipline required for systems that reach nearly 1.5 million business owners
• **Stack Administration & Integration:** Administer the stack end-to-end, including integrations among the ESP, CMS, analytics, and the core platform. Keep data flows trustworthy and hold marketing systems to the same security, privacy, and accessibility standards as the rest of the platform
• **Marketing Website Development:** Ship website changes with marketing associates, working directly in our headless CMS (Payload) and in code, so routine changes land in days, not sprints. Manage content models and the editorial experience so associates can self-serve routine content work
• **Campaign Enablement:** Build the segments, dynamic content, forms, and measurement that campaigns depend on. Turn recurring requests into reusable, self-service capabilities
• **AI-Powered Marketing Operations:** Apply AI across the stack to automate operations, generate and review code, and find leverage the team has not thought of yet. Prioritize by measurable gains in quality, capacity, speed, or cost, within Hello Alice's AI standards and governance
• **Build-vs-Buy Evaluation:** Evaluate and prototype in-house alternatives to parts of the stack, starting with email. Ensure build-vs-buy decisions honestly account for deliverability, compliance, and operational burden alongside cost

Skills

• **Marketing Systems Fluency:** Typically 3 to 5 years of hands-on work with production marketing systems, such as an ESP, a CMS, or the data flows between them
• You may be an engineer who has built for marketing teams or a marketing operator expanding into code; both paths work
• Salesforce Marketing Cloud experience is a plus, not a prerequisite
• **Technical Range:** Working comfort in code: HTML/CSS, plus enough JavaScript/TypeScript and SQL to build and debug with AI assistance rather than hand work off
• An understanding of headless CMS architecture and experience making production website changes
• **Demonstrated AI Fluency:** Current, practical use of AI in real work
• We will ask you to show something you have automated or built
• **Operational Judgment:** The discipline to run systems others depend on: QA habits, deliverability awareness, and knowing what not to touch on send day
• **Cross-Functional Communication:** Ability to translate between marketing intent and technical implementation, working effectively with associates and engineers alike
• Hello Alice is a fully remote team, so all United States locations are considered
• * Hands-on experience with Payload or a comparable headless CMS (Contentful, Sanity)
• * Experience with email infrastructure beyond the ESP layer, including migrations or build-vs-buy assessments
• * Experience working in a shared codebase with an engineering team, including version control and code review
• * Familiarity with CRM, customer lifecycle, and digital acquisition systems
• * Experience building accessible digital products, particularly for economically or historically underserved communities
• * Experience in a mission-driven, venture-backed, or resource-constrained growth-stage company

Qualifications

Must Haves

• **Marketing Systems Fluency:** Typically 3 to 5 years of hands-on work with production marketing systems, such as an ESP, a CMS, or the data flows between them
• You may be an engineer who has built for marketing teams or a marketing operator expanding into code; both paths work
• Salesforce Marketing Cloud experience is a plus, not a prerequisite
• **Technical Range:** Working comfort in code: HTML/CSS, plus enough JavaScript/TypeScript and SQL to build and debug with AI assistance rather than hand work off
• An understanding of headless CMS architecture and experience making production website changes
• **Demonstrated AI Fluency:** Current, practical use of AI in real work
• We will ask you to show something you have automated or built
• **Operational Judgment:** The discipline to run systems others depend on: QA habits, deliverability awareness, and knowing what not to touch on send day
• **Cross-Functional Communication:** Ability to translate between marketing intent and technical implementation, working effectively with associates and engineers alike
• Hello Alice is a fully remote team, so all United States locations are considered

Nice to Haves

• * Hands-on experience with Payload or a comparable headless CMS (Contentful, Sanity)
• * Experience with email infrastructure beyond the ESP layer, including migrations or build-vs-buy assessments
• * Experience working in a shared codebase with an engineering team, including version control and code review
• * Familiarity with CRM, customer lifecycle, and digital acquisition systems
• * Experience building accessible digital products, particularly for economically or historically underserved communities
• * Experience in a mission-driven, venture-backed, or resource-constrained growth-stage company

Benefits

• Stock options
• Fully remote team