Content Marketing Manager

Summary

NetBox Labs helps companies build and manage complex networks through network automation products and open source platforms. The Content Marketing Manager will develop and execute integrated content strategies, create content across multiple channels, measure campaign effectiveness, and collaborate with cross-functional teams to strengthen the brand and drive engagement.

Responsibilities

• Developing and executing a content marketing strategy aligned with GTM goals
• Creating persona-based content for all stages of the marketing and sales funnel on key use cases
• Producing high-impact, AEO/SEO-optimized blog content, in-depth ebooks and whitepapers, external sales collateral, videos etc
• Keeping your finger on the pulse of sales conversations, industry trends, and the NetBox ecosystem and using those findings to craft meaningful content assets that drive engagement with key audiences
• Driving campaign effectiveness through measurement of content conversion and testing
• On occasion, writing and editing email or web copy for marketing and sales use cases
• Product marketing, growth marketing, and partner sales to develop on-message assets for go-to-market campaigns
• External communications leader to ensure consistency in brand standards and overall message
• Community marketing to amplify our community’s contributions and the NetBox brand
• People team to align our content with the values and culture of the company and community and shape the way NetBox Labs connects with current and potential employees
• Customer success, engineering, and product teams to support their audiences and tell their stories

Skills

• [4+] years as a brand and content marketer building programs and processes from the ground up and directly executing brand and content strategies
• Excellence in all facets of content creation including creative ideation, project management, editorial operations, and production
• Portfolio of compelling content across multiple channels, including blogs, eBooks, podcasts, videos
• A creative and strategic mindset and experimentalist approach for leveraging content and brand assets to maximize brand impact, reach, and demand gen
• Direct experience in enterprise SaaS and networking or comfort with highly technical audiences and content
• Strong communication, interpersonal and cross-functional collaboration skills
• Excellent writing and editorial skills
• Experience working in a fast-paced startup environment
• Experience in both inbound and outbound demand generation

Qualifications

Must Haves

• [4+] years as a brand and content marketer building programs and processes from the ground up and directly executing brand and content strategies
• Excellence in all facets of content creation including creative ideation, project management, editorial operations, and production
• Portfolio of compelling content across multiple channels, including blogs, eBooks, podcasts, videos
• A creative and strategic mindset and experimentalist approach for leveraging content and brand assets to maximize brand impact, reach, and demand gen
• Direct experience in enterprise SaaS and networking or comfort with highly technical audiences and content
• Strong communication, interpersonal and cross-functional collaboration skills
• Excellent writing and editorial skills
• Experience working in a fast-paced startup environment
• Experience in both inbound and outbound demand generation

Benefits

• Equity
• Bonus
• Remote work arrangement