Senior Account Executive, Public Relations (Cybersecurity)

Summary

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. They are seeking a Senior Account Executive to join their Cybersecurity team, responsible for managing PR programs, developing strategic media relations, and crafting compelling narratives for clients in the cybersecurity sector.

Responsibilities

• Own tactical execution of cybersecurity-focused PR program elements, including media relations, analyst engagement, thought leadership, speaking, and content
• Lead weekly client calls, provide strategic counsel, and serve as a trusted point of contact—even during sensitive or reactive news cycles
• Manage projects from kickoff through execution—keeping deliverables on track and aligned to broader strategic goals
• Develop quarterly cybersecurity campaign plans, incorporating industry trends, breaking news, and creative angles
• Monitor the threat landscape, competitors, and relevant regulatory developments to identify timely commentary opportunities
• Support client media training, including message development and session follow-up
• Help develop budgets and allocate team resources based on evolving client needs
• Lead media strategy and execution for cybersecurity clients, with strong existing relationships across 10+ business, trade, and cybersecurity reporters
• Consistently craft and deliver creative, proactive pitches that generate high-quality media coverage and thought leadership
• Identify new media trends, outlets, and journalists relevant to the security space—and share insights across the agency
• Drive and support influencer engagement, content campaigns, and amplification strategies across digital and social platforms
• Use social channels to boost client visibility and executive voice while supporting broader narrative efforts
• Measure and communicate the ROI of PR programs, using analytics to optimize ongoing initiatives
• Coach junior staff on cybersecurity-specific media strategies and relationship building
• Write and edit high-impact cybersecurity-focused content, such as:
• Thought leadership articles, press releases, and contributed pieces
• Speaking abstracts, award nominations, and analyst briefings
• Media pitches, briefing books, backgrounders, and internal client materials
• Ensure content reflects technical accuracy, industry nuance, and journalistic relevance
• Create timely, creative narratives that make technical topics relatable to media and business audiences alike
• Lead results reporting and campaign measurement, clearly articulating outcomes and PR value to clients
• Leverage insights and data to refine cybersecurity campaign strategies
• Collaborate across teams to ensure integrated service delivery—especially around AI, design, content, and social media
• Identify and adopt AI tools that support campaign precision, speed, and efficiency
• Mentor and support junior staff, helping them build their cybersecurity knowledge, media skills, and client confidence
• Foster an inclusive, high-performing team culture built on respect, communication, and shared success
• Lead by example through proactive, solution-oriented collaboration and professional conduct
• Contribute to new business initiatives, from background research to pitch participation
• Write for Highwire’s blog and engage with agency social channels to share cybersecurity insights and wins
• Attend and encourage participation in security conferences, networking events, and relevant meetups
• Bring thoughtful ideas to help improve agency culture, workflows, and team growth
• Set and track quarterly goals with your manager to support career development
• Prioritize tasks effectively to meet client goals and internal expectations
• Demonstrate independence in driving projects and initiatives forward with minimal oversight
• Seek feedback and act on it—bringing a continuous improvement mindset to your work
• Consistently meet deadlines and communicate clearly when priorities shift
• Stay up to date on cybersecurity news, industry changes, and media trends

Skills

• 3–5 years of PR/communications experience in an agency setting
• Direct experience working with cybersecurity clients or within the security industry
• Strong media relationships across tech, business, and security trades (e.g., Wired, TechCrunch, CyberScoop, SC Magazine, Dark Reading, Axios, etc.)
• Ability to understand and translate complex cybersecurity topics into compelling media narratives
• Excellent writing, editing, and content development skills
• Experience managing client communications, priorities, and deliverables
• Confidence using analytics tools and reporting on performance metrics
• A collaborative, curious, and client-first mindset

Qualifications

Must Haves

• 3–5 years of PR/communications experience in an agency setting
• Direct experience working with cybersecurity clients or within the security industry
• Strong media relationships across tech, business, and security trades (e.g., Wired, TechCrunch, CyberScoop, SC Magazine, Dark Reading, Axios, etc.)
• Ability to understand and translate complex cybersecurity topics into compelling media narratives
• Excellent writing, editing, and content development skills
• Experience managing client communications, priorities, and deliverables
• Confidence using analytics tools and reporting on performance metrics
• A collaborative, curious, and client-first mindset

Benefits

• Competitive benefits package with medical, dental, and vision coverage
• 401(k) matching
• Generous paid time off
• Additional perks designed to support your overall well-being and growth
• Flexible hybrid work model tailored to your schedule and lifestyle
• Generous vacation policy, including extended summer and winter breaks
• Early log-off on Fridays through our Empower Hours program
• 401(k) plan with employer matching
• Comprehensive medical, dental, and vision coverage, plus FSA options
• Paid parental leave benefits
• Commuter benefits
• Annual Growth Mindset stipend for books, events, or learning experiences
• Monthly technology reimbursement
• Wellness benefit program for mental and physical health
• 501c3 donation matching program
• Mentorship and ongoing professional development opportunities
• Monthly recognition and team celebrations
• Employee referral and new business referral bonuses
• Quarterly Highwire events and team gatherings
• Dog-friendly office environment
• Remote and hybrid work options, depending on where you live
• Hybrid schedule: three in-office days per week for candidates located within commuting distance of the New York, NY or San Francisco, CA offices
• Remote: fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C.
• Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire.