Email Automation & QA Specialist

Summary

Imprint is a company that helps brands grow the lifetime value of their customers through innovative credit programs. They are seeking an Email Automation & QA Specialist who will manage email design systems, implement automation, and ensure quality assurance processes are followed to maintain high standards as production scales.

Responsibilities

• Understand how emails are designed, assembled, personalized, and launched in Braze (templates, catalogs, content blocks, Liquid, localization, and tracking)
• Build AI automations to accelerate and standardize production
• Introduce an AI QA layer that flags issues early (before human review), and owns the final human QA process and quality bar
• Assemble new email templates from already-developed components in Braze, ensuring the final output matches the original Figma source and approved copy
• Build, update, and maintain reusable content blocks and catalog entries across our partner programs
• Manage content accuracy, localization, and versioning across a growing library of partner templates
• Partner with the design technologist to flag structural/component issues and improve the underlying system
• Build and iterate on AI-assisted workflows that convert Figma designs + copy into the content structures we use to power reusable, dynamic templates in Braze
• Design and implement an AI QA checklist that runs before human review (e.g., link/UTM validation, Liquid variable presence, localization completeness, dark mode considerations, compliance string presence, etc.)
• Maintain QA tooling outputs (logs, check reports, tracked issues) so QA is repeatable and measurable
• Conduct end-to-end human QA on every email before it reaches the lifecycle team — proofreading, link validation, rendering checks across clients and dark mode, and dynamic content verification
• Run inbox testing and document/resolve issues prior to deployment; continually improve the checklist based on issues found
• Create lightweight tools/scripts/prompts that standardize repetitive tasks and improve QA quality
• Own documentation, versioning, and ongoing maintenance of automations as components, partner programs, and requirements evolve
• Support Marketing Ops/Lifecycle with campaign and canvas builds by providing ready content catalogs and thoroughly validated templates in Braze
• Manage content setup, dynamic content logic, and final QA to ensure accurate and timely launches
• Maintain and update existing campaigns as partner programs evolve — offer swaps, compliance edits, copy updates — with automation where possible and careful review always
• Generate, manage, and QA campaign links ensuring all UTM tracking is accurate and functioning correctly
• Work with Branch.io or similar deep linking platforms to set up and validate deep links
• Build automated checks to catch common tracking issues before launch (broken links, missing UTMs, wrong destinations, mismatched deep links)
• Troubleshoot and make updates to HTML and Liquid code within existing email templates (within established patterns and guardrails)
• Maintain a working knowledge of email client rendering and compatibility best practices
• When automation or templates hit a complexity wall, escalate appropriately — and propose systemic fixes to reduce repeats

Skills

• Strong systems thinking and attention to detail — you catch edge cases and take pride in error-free output
• Practical experience building or operating automation (AI-assisted workflows, scripts, no-code/low-code tools, or process automation) in a production environment
• Working knowledge of HTML and CSS for email — enough to troubleshoot, update, and QA code confidently
• Experience with Liquid templating or similar dynamic content systems
• Deep familiarity with how work moves through a production pipeline: inputs → assembly → validation → launch → iteration
• Comfort with tooling and operational rigor: naming conventions, documentation, change control, and ongoing maintenance
• Clear, proactive communication and ownership of deliverables
• Experience with Braze or a comparable lifecycle marketing platform
• Experience with content catalog management and dynamic template logic
• Familiarity with UTM tracking, link management, and campaign attribution
• Experience with mobile deep linking platforms (e.g., Branch.io)
• Experience with inbox testing tools and client rendering QA
• Experience working within a component-based design system

Qualifications

Must Haves

• Strong systems thinking and attention to detail — you catch edge cases and take pride in error-free output
• Practical experience building or operating automation (AI-assisted workflows, scripts, no-code/low-code tools, or process automation) in a production environment
• Working knowledge of HTML and CSS for email — enough to troubleshoot, update, and QA code confidently
• Experience with Liquid templating or similar dynamic content systems
• Deep familiarity with how work moves through a production pipeline: inputs → assembly → validation → launch → iteration
• Comfort with tooling and operational rigor: naming conventions, documentation, change control, and ongoing maintenance
• Clear, proactive communication and ownership of deliverables

Nice to Haves

• Experience with Braze or a comparable lifecycle marketing platform
• Experience with content catalog management and dynamic template logic
• Familiarity with UTM tracking, link management, and campaign attribution
• Experience with mobile deep linking platforms (e.g., Branch.io)
• Experience with inbox testing tools and client rendering QA
• Experience working within a component-based design system