Marketing Automation Specialist

Summary

Prometric is a leading provider of technology-enabled testing and assessment solutions. They are seeking a Marketing Operations Specialist to manage the technical execution, infrastructure, and data management for scalable marketing campaigns.

Responsibilities

• Set up and manage campaigns, emails, re-sends, landing pages, redirects, and completion actions in Pardot, Braze, and Salesforce
• Configure Pardot Engagement Studio workflows, Salesforce Engagement cadences, and Braze canvases for lead nurturing and client communications
• Build and maintain campaign logic, triggers, flows, and integrations with Salesforce
• Monitor campaign performance in real-time, troubleshoot issues, and implement optimizations to maximize results
• Clean, enhance, and import lead, contact, and account lists from events and vendors
• Clean and segment weekly target lists for our SDR team
• Execute lead scoring, lifecycle stages, and campaign tracking frameworks
• Maintain Salesforce, Pardot, and Braze data hygiene, deduplication, and segmentation accuracy
• Document all marketing workflows, standard operating procedures and best practices
• Build and maintain dashboards to support analysis of campaign performance and KPIs
• Manage day-to-day administration and configuration of Pardot and Braze platforms
• Troubleshoot automation issues, deliverability challenges, and campaign failure
• Manage Salesforce, Pardot, and Braze integrations to other applications such as ZoomInfo, Zoom, and website forms
• Manage profiles and permissions sets for the global marketing teams
• Collaborate with technical Salesforce team on integrations and enhancements

Skills

• Bachelor's degree in marketing, business, or a related field
• 4+ years of experience in marketing automation, operations or a similar role
• Experience with Salesforce and at least one automation platform (e. g., Pardot, Braze, or similar)
• Experience with Salesforce Analytics Studio, Power BI, or similar reporting platforms
• Familiarity with basic Salesforce administration
• Deep understanding of data governance, data hygiene, and CRM best practices
• Experience managing list imports, enrichment tools, and third-party data providers
• Strong analytical skills and proficiency in Excel
• Excellent organizational skills, the ability to manage multiple projects simultaneously, and keen attention to detail
• Effective communicator and collaborator, with the ability to work cross-functionally
• Salesforce Certified Administrator
• Salesforce Certified Account Engagement (Pardot) Specialist
• Braze Certified Practitioner or higher
• US Eastern time zone

Qualifications

Must Haves

• Bachelor's degree in marketing, business, or a related field
• 4+ years of experience in marketing automation, operations or a similar role
• Experience with Salesforce and at least one automation platform (e. g., Pardot, Braze, or similar)
• Experience with Salesforce Analytics Studio, Power BI, or similar reporting platforms
• Familiarity with basic Salesforce administration
• Deep understanding of data governance, data hygiene, and CRM best practices
• Experience managing list imports, enrichment tools, and third-party data providers
• Strong analytical skills and proficiency in Excel
• Excellent organizational skills, the ability to manage multiple projects simultaneously, and keen attention to detail
• Effective communicator and collaborator, with the ability to work cross-functionally

Nice to Haves

• Salesforce Certified Administrator
• Salesforce Certified Account Engagement (Pardot) Specialist
• Braze Certified Practitioner or higher
• US Eastern time zone