Middle+ Marketing Analyst

Summary

Improvado is an AI-powered marketing data platform that assists mid-market and enterprise teams in automating complex marketing data workflows. The Middle+ Marketing Analyst will be responsible for maximizing client value from marketing data, managing client delivery, and maintaining dashboards across BI platforms while ensuring data quality and providing actionable insights.

Responsibilities

• Build and maintain dashboards and reports in Looker, Power BI, and Tableau — depending on client setup
• Write, optimize, and troubleshoot SQL queries for reporting, analysis, and investigations
• Manage and enhance data transformations with dbt where necessary
• Support clients directly — understand their requirements, translate them into data solutions, and deliver clear insights
• Conduct QA/UAT to ensure data accuracy, consistency, and trustworthiness
• Use Git for version control and collaboration
• Proactively identify opportunities, trends, or risks in marketing data and communicate findings clearly
• Leverage AI tools to be 10x more productive than the average analyst

Skills

• 3+ years of experience as Data Analyst with marketing data
• Expert-level proficiency in at least one BI platform (Looker, Power BI, or Tableau), with the ability to deliver projects across all
• Proficiency in SQL
• Proficiency in data modelling (dbt preferred)
• Knowledge of Google Analytics (advanced level, for business understanding)
• Experience with Git
• English C1 level with excellent written and verbal communication (client-facing role)
• Strong analytical skills, proactive problem-solving, and high attention to detail
• Comfortable with ambiguity and able to drive clarity with clients and internal teams
• Hands-on experience with QA/UAT processes
• Proficiency with AI tools and ability to learn new ways of working is essential
• Knowledge of Google Analytics Data Streams
• Familiarity with marketing platforms data (Google Ads, Facebook Ads, etc.)
• Understanding of Marketing Mix Modeling (MMM) concepts
• Prior experience in marketing agency

Qualifications

Must Haves

• 3+ years of experience as Data Analyst with marketing data
• Expert-level proficiency in at least one BI platform (Looker, Power BI, or Tableau), with the ability to deliver projects across all
• Proficiency in SQL
• Proficiency in data modelling (dbt preferred)
• Knowledge of Google Analytics (advanced level, for business understanding)
• Experience with Git
• English C1 level with excellent written and verbal communication (client-facing role)
• Strong analytical skills, proactive problem-solving, and high attention to detail
• Comfortable with ambiguity and able to drive clarity with clients and internal teams
• Hands-on experience with QA/UAT processes
• Proficiency with AI tools and ability to learn new ways of working is essential

Nice to Haves

• Knowledge of Google Analytics Data Streams
• Familiarity with marketing platforms data (Google Ads, Facebook Ads, etc.)
• Understanding of Marketing Mix Modeling (MMM) concepts
• Prior experience in marketing agency

Benefits

• Remote-first environment.
• Competitive base salary.
• Stock options.
• Medical, and dental benefits.
• 401K plan.
• Unlimited PTO.
• 13 paid holidays.
• Professional development reimbursement.