Principal Marketing Analytics Consultant

Summary

Improvado is an AI-powered marketing data platform that helps mid-market and enterprise teams automate marketing data workflows, unify data, and surface insights through BI and AI. The Principal Marketing Analytics Consultant will own client delivery from data modeling through reporting, build and maintain dashboards, ensure data quality, and present actionable marketing insights to clients.

Responsibilities

• Build and maintain dashboards and reports in **Looker, Power BI, and Tableau** — depending on client setup
• Write, optimize, and troubleshoot SQL queries for reporting, analysis, and investigations
• Manage and enhance data transformations with **dbt** where necessary
• Support clients directly — understand their requirements, translate them into data solutions, and deliver clear insights
• Conduct QA/UAT to ensure data accuracy, consistency, and trustworthiness
• Use **Git** for version control and collaboration
• Proactively identify opportunities, trends, or risks in marketing data and communicate findings clearly
• Leverage **AI tools** to be 10x more productive than the average analyst

Skills

• 3+ years of experience as Data Analyst **with marketing data**
• Expert-level proficiency in **at least one BI platform** (Looker, Power BI, or Tableau), with the ability to deliver projects across all
• **Proficiency in SQL**
• Proficiency in **data modelling** (dbt preferred)
• Knowledge of **Google Analytics** (advanced level, for business understanding)
• Experience with **Git**
• **English C1 level** with excellent written and verbal communication (**client-facing role**)
• Strong analytical skills, proactive problem-solving, and high attention to detail
• Comfortable with ambiguity and able to drive clarity with clients and internal teams
• Hands-on experience with **QA/UAT processes**
• **Proficiency with AI tools** and ability to learn new ways of working is essential
• Knowledge of **Google Analytics Data Streams**
• Familiarity with **marketing platforms data** (Google Ads, Facebook Ads, etc.)
• Understanding of **Marketing Mix Modeling (MMM) concepts**
• Prior experience in marketing agency

Qualifications

Must Haves

• 3+ years of experience as Data Analyst **with marketing data**
• Expert-level proficiency in **at least one BI platform** (Looker, Power BI, or Tableau), with the ability to deliver projects across all
• **Proficiency in SQL**
• Proficiency in **data modelling** (dbt preferred)
• Knowledge of **Google Analytics** (advanced level, for business understanding)
• Experience with **Git**
• **English C1 level** with excellent written and verbal communication (**client-facing role**)
• Strong analytical skills, proactive problem-solving, and high attention to detail
• Comfortable with ambiguity and able to drive clarity with clients and internal teams
• Hands-on experience with **QA/UAT processes**
• **Proficiency with AI tools** and ability to learn new ways of working is essential

Nice to Haves

• Knowledge of **Google Analytics Data Streams**
• Familiarity with **marketing platforms data** (Google Ads, Facebook Ads, etc.)
• Understanding of **Marketing Mix Modeling (MMM) concepts**
• Prior experience in marketing agency

Benefits

• Remote-first environment.
• Stock options.
• Medical, and dental benefits.
• 401K plan.
• Unlimited PTO.
• 13 paid holidays.
• Professional development reimbursement.