Marketing Coordinator

Summary

The client is a mission-driven education organization focused on improving literacy and educational outcomes through innovative products, digital solutions, and professional development services. The Marketing Coordinator will support strategic, multi-channel marketing initiatives, manage campaigns and website content, coordinate events, develop promotional materials, and analyze performance to improve marketing effectiveness.

Responsibilities

• Execute email marketing and lead generation campaigns to drive engagement and business growth
• Coordinate marketing efforts for webinars, conferences, trade shows, and other events
• Manage website content updates and support ongoing website maintenance activities
• Research, recommend, and coordinate advertising, sponsorship, and promotional opportunities
• Assist in the planning and execution of multi-channel marketing campaigns
• Develop and maintain marketing collateral, communications, and promotional content
• Support product marketing initiatives and provide marketing assistance to sales teams
• Monitor campaign performance, analyze results, and provide recommendations for optimization
• Utilize generative AI tools to support research, content creation, campaign planning, data analysis, and overall marketing efficiency
• Collaborate with internal stakeholders to ensure alignment of marketing activities with business objectives

Skills

• 2–4 years of professional marketing experience, with experience supporting digital marketing, campaign management, or lead generation initiatives
• Strong written and verbal communication skills, with the ability to manage multiple projects, prioritize deadlines, and work independently in a fast-paced remote environment
• Experience managing website content through CMS platforms, along with proficiency in Microsoft Office and common marketing tools
• Analytical mindset with experience tracking campaign performance metrics and using generative AI tools to improve productivity, content development, and marketing effectiveness
• Experience with email marketing platforms, marketing automation, webinar and event marketing, product marketing, or sales enablement
• Experience in education, publishing, or EdTech

Qualifications

Must Haves

• 2–4 years of professional marketing experience, with experience supporting digital marketing, campaign management, or lead generation initiatives
• Strong written and verbal communication skills, with the ability to manage multiple projects, prioritize deadlines, and work independently in a fast-paced remote environment
• Experience managing website content through CMS platforms, along with proficiency in Microsoft Office and common marketing tools
• Analytical mindset with experience tracking campaign performance metrics and using generative AI tools to improve productivity, content development, and marketing effectiveness
• Experience with email marketing platforms, marketing automation, webinar and event marketing, product marketing, or sales enablement

Nice to Haves

• experience in education, publishing, or EdTech

Benefits

• Fully remote work environment within the United States.
• Opportunity to contribute to a mission-focused organization that supports educators and student achievement.
• A collaborative environment where everyone feels encouraged to contribute to processes, decisions, planning, and culture.
• Opportunities to learn and grow with the company.