Associate Manager, National Field Programs – Buffalo Wild Wings

Summary

Inspire is a multi-brand restaurant company with a portfolio of well-known restaurant brands. The Associate Manager, National Field Programs will support the execution, communication, deployment, and optimization of national field programs and local store marketing initiatives, while coordinating cross-functional partners, communications, training materials, assets, and reporting to improve field adoption and execution.

Responsibilities

• Support execution and deployment of National Field Programs, activation window initiatives, and local marketing strategies
• Develop and execute franchisee and internal communication plans, including activation calls, training materials, launch communications, and program updates
• Coordinate development, collection, organization, and deployment of program toolkits, playbooks, one-sheeters, creative assets, and field marketing resources supporting activation windows and local marketing initiatives
• Partner with approved agencies and internal stakeholders to develop creative assets and marketing materials supporting National Field Programs, activation windows, and local marketing initiatives
• Serve as the primary business partner for HubKonnect and Local Store Marketing ecosystem support, training, adoption, and coordination
• Collaborate with internal partners to upload, maintain, and distribute marketing assets, promotions, program materials, and resources for system-wide access and utilization
• Coordinate training, communications, and support for field marketing platforms and resources
• Develop presentations, updates, materials, activation recaps, and after-action reviews
• Coordinate monthly and quarterly reporting, performance summaries, participation metrics, and program insights
• Support implementation of new processes, tools, and field marketing initiatives designed to improve execution and adoption
• Support field readiness by coordinating asset distribution, training resources, platform updates, and program deployment requirements across cross-functional teams
• Support local media requests, fundraising platform initiatives, and field marketing support requests
• Oversee maintenance of marketing resources, content libraries, assets, and platform materials to ensure accuracy, consistency, and accessibility
• Serve as a primary point of contact for franchisees, field teams, agency partners, and vendors regarding National Field Program initiatives and Local Store Marketing resources
• Partner cross-functionally to support field marketing projects and business priorities

Skills

• Or equivalent work experience
• * Minimum 4-6 years of field marketing, franchise marketing, local marketing, brand marketing, or related experience
• * Experience managing multi-market marketing programs and initiatives
• * Experience working cross-functionally with franchisees, operations, vendors, agency partners, and internal stakeholders
• * Strong project management and organizational skills
• * Excellent written, verbal, presentation, and interpersonal communication skills
• * Proven ability to build relationships and collaborate across multiple stakeholder groups
• * Strong analytical, problem-solving, and decision-making abilities
• * Experience developing communications, presentations, training materials, creative assets, and marketing resources
• * Ability to manage multiple priorities in a fast-paced environment
• * Strong attention to detail and commitment to quality execution
• * Proficiency in Microsoft Office and marketing technology platforms
• * Ability to work independently and remotely with minimal supervision
• * Ability to travel domestically up to 20% as business needs require
• * Bachelor's degree in Marketing, Communications, Business, or related field preferred
• * Restaurant, retail, hospitality, or franchise marketing experience preferred
• * Experience supporting field marketing programs within the restaurant, retail, hospitality, or franchise industry
• * Experience with HubKonnect, Local Store Marketing platforms, loyalty programs, CRM tools, or related marketing technologies
• * Experience with budget tracking, invoice processing, and program reporting
• * Experience working with agencies, media partners, promotional vendors, or creative partners

Qualifications

Must Haves

• or equivalent work experience
• * Minimum 4-6 years of field marketing, franchise marketing, local marketing, brand marketing, or related experience
• * Experience managing multi-market marketing programs and initiatives
• * Experience working cross-functionally with franchisees, operations, vendors, agency partners, and internal stakeholders
• * Strong project management and organizational skills
• * Excellent written, verbal, presentation, and interpersonal communication skills
• * Proven ability to build relationships and collaborate across multiple stakeholder groups
• * Strong analytical, problem-solving, and decision-making abilities
• * Experience developing communications, presentations, training materials, creative assets, and marketing resources
• * Ability to manage multiple priorities in a fast-paced environment
• * Strong attention to detail and commitment to quality execution
• * Proficiency in Microsoft Office and marketing technology platforms
• * Ability to work independently and remotely with minimal supervision
• * Ability to travel domestically up to 20% as business needs require

Nice to Haves

• * Bachelor's degree in Marketing, Communications, Business, or related field preferred
• * Restaurant, retail, hospitality, or franchise marketing experience preferred
• * Experience supporting field marketing programs within the restaurant, retail, hospitality, or franchise industry
• * Experience with HubKonnect, Local Store Marketing platforms, loyalty programs, CRM tools, or related marketing technologies
• * Experience with budget tracking, invoice processing, and program reporting
• * Experience working with agencies, media partners, promotional vendors, or creative partners

Benefits

• Ability to work independently and remotely with minimal supervision