Campaign Manager

Summary

Kobie is a loyalty solutions partner that helps recognized brands build lasting emotional connections with consumers. The Campaign Manager owns the end-to-end lifecycle of assigned loyalty marketing and email campaigns, coordinating requirements, deployments, quality assurance, optimization, documentation, and client communication.

Responsibilities

• Gather and document client campaign requirements, questioning and challenging as appropriate to ensure exact requirements are understood before build begins
• Validate campaign briefs for completeness — confirming audience, content, offer, and timeline requirements are fully defined before work is handed to Development
• Initiate and lead kick-off meetings with internal teams and external partners, documenting agreed-upon outputs and action items
• Own the marketing calendar for assigned clients — tracking milestones, flagging risks, and ensuring plans stay current throughout the campaign lifecycle
• Serve as the primary point of contact for client communications related to campaign status, delivery, and escalations
• Responsible for day-to-day operational processes including campaign set-up, trafficking, troubleshooting, QA coordination, and campaign optimization
• Manage, create, and coordinate campaign deployment including subscriber data, audience segmentation, email scheduling, and sending on behalf of Kobie’s loyalty clients
• Submit and track campaigns in Workfront/Jira; maintain documentation standards across all assigned work
• Support A/B and multivariate (MVT) test planning by ensuring test structures are defined, documented, and executable
• Identify process inefficiencies and ways to improve operational workflow
• Develop robust campaign and process documentation, including client-specific work instructions
• Escalate risks, blockers, and quality concerns proactively to avoid missed SLAs
• At the end of the first year, success means: campaigns execute accurately and on schedule, the marketing calendar is maintained without prompting, and client communication is proactive and reliable

Skills

• Bachelor's degree required
• 2+ years of experience in a campaign management, account management, or project management role
• Knowledge of email marketing best practices, specifically Salesforce Marketing Cloud (formerly ExactTarget) required
• Experience with a new client implementation
• Strong knowledge of Microsoft Office
• Ability to organize and prioritize multiple projects and client deadlines with minimal oversight
• Strong written, verbal communication, and problem-solving skills with an impeccable eye for detail
• Ability to work directly in a client-facing role
• Agency experience or corporate in-house agency experience
• Experience in SendGrid, Mailchimp, Alterian, Salesforce, Braze, Iterable, or other ESPs
• Six Sigma, Lean, or other process framework
• Experience working in workflow management tools such as Workfront or Jira
• Knowledge of email template development and journey orchestration fundamentals preferred
• Knowledge of SQL fundamentals or other database technologies preferred

Qualifications

Must Haves

• Bachelor's degree required
• 2+ years of experience in a campaign management, account management, or project management role
• Knowledge of email marketing best practices, specifically Salesforce Marketing Cloud (formerly ExactTarget) required
• Experience with a new client implementation
• Strong knowledge of Microsoft Office
• Ability to organize and prioritize multiple projects and client deadlines with minimal oversight
• Strong written, verbal communication, and problem-solving skills with an impeccable eye for detail
• Ability to work directly in a client-facing role
• Agency experience or corporate in-house agency experience

Nice to Haves

• Experience in SendGrid, Mailchimp, Alterian, Salesforce, Braze, Iterable, or other ESPs
• Six Sigma, Lean, or other process framework
• Experience working in workflow management tools such as Workfront or Jira
• Knowledge of email template development and journey orchestration fundamentals preferred
• Knowledge of SQL fundamentals or other database technologies preferred

Benefits

• Flexible work environment with the freedom to work remotely
• Flexible Time Off to recharge when needed
• Nine Company-Wide Holidays
• A diverse suite of benefits prioritizing your growth, development, and personal well-being