Marketing & Revenue Insights Analyst, LHH CTM

Summary

LHH is a global leader in career transition and mobility services, and they are seeking a Marketing & Revenue Insights Analyst. This role focuses on merging marketing data with sales outcomes to provide insights that drive revenue and support decision-making for commercial leaders.

Responsibilities

• Merge marketing data with existing sales pipeline and commercial performance analytics to build a single, trusted full-funnel view, from first marketing touch through to closed revenue
• Translate marketing activity and engagement data into clear, relevant insights identifying which campaigns, channels, and activities are genuinely driving qualified pipeline and revenue, versus which are not
• Partner with the Commercial Insight Analyst to present this insight directly to sales leaders, in a form that supports real prioritisation and resourcing decisions
• Build and maintain attribution logic that connects marketing campaigns and touchpoints to pipeline and revenue outcomes, selecting the right model (first-touch, multi-touch, or influence-based) for the question being asked
• Produce marketing sourced and marketing influenced pipeline reporting as a core, ongoing output
• Analyse conversion and velocity across the funnel (MQL to SQL to Opportunity), identifying where deals or leads are getting stuck and why
• Identify leakage and quality issues in the funnel and quantify their impact on pipeline and revenue
• Understand and help define lead scoring and lead status/stage criteria, partnering with marketing to align on what makes a lead sales ready
• Understand how leads are routed within Salesforce, diagnosing where leads are leaking, stalling, or being misrouted, and recommending fixes
• Understand the technical and data relationship between the marketing automation platform and Salesforce, field mapping, sync rules, campaign object structure well enough to diagnose and explain discrepancies
• Act as the first point of diagnosis when marketing and sales data disagree, owning resolution of the root cause

Skills

• 3–6+ years in marketing analytics, revenue operations, or funnel/demand generation analytics, ideally in a B2B organisation with a multi-stage, enterprise sales cycle
• A demonstrated track record of merging marketing and sales data to produce insight that changed a commercial decision
• Practical experience building or maintaining campaign attribution reporting, with a clear understanding of the trade-offs between attribution models
• Working knowledge of how marketing automation platforms (Marketo, HubSpot, or Pardot/Account Engagement) and Salesforce connect lead/campaign data structures, sync behaviour, and where data commonly breaks
• Familiarity with lead routing concepts and how routing issues affect funnel performance, even if not hands on system administration
• Strong communication and storytelling skills. Ability to present complex, merged datasets as a clear, decision ready narrative for senior sales stakeholders
• Comfort operating with significant autonomy, building a new working relationship with marketing from scratch
• Excellent English written and verbal skills are required
• Experience with web or ad analytics platforms (GA4, LinkedIn Campaign Manager) or intent data tools (Demandbase)
• Familiarity with Power BI or a similar BI tool, for collaborating with the Sales Analyst on shared reporting
• Experience operating in a global or multi-region organisation with varied sales motions

Qualifications

Must Haves

• 3–6+ years in marketing analytics, revenue operations, or funnel/demand generation analytics, ideally in a B2B organisation with a multi-stage, enterprise sales cycle
• A demonstrated track record of merging marketing and sales data to produce insight that changed a commercial decision
• Practical experience building or maintaining campaign attribution reporting, with a clear understanding of the trade-offs between attribution models
• Working knowledge of how marketing automation platforms (Marketo, HubSpot, or Pardot/Account Engagement) and Salesforce connect lead/campaign data structures, sync behaviour, and where data commonly breaks
• Familiarity with lead routing concepts and how routing issues affect funnel performance, even if not hands on system administration
• Strong communication and storytelling skills. Ability to present complex, merged datasets as a clear, decision ready narrative for senior sales stakeholders
• Comfort operating with significant autonomy, building a new working relationship with marketing from scratch
• Excellent English written and verbal skills are required

Nice to Haves

• Experience with web or ad analytics platforms (GA4, LinkedIn Campaign Manager) or intent data tools (Demandbase)
• Familiarity with Power BI or a similar BI tool, for collaborating with the Sales Analyst on shared reporting
• Experience operating in a global or multi-region organisation with varied sales motions

Benefits

• Growth opportunities within a human resources global leader
• We prioritize learning to stay agile in an increasingly competitive business environment.
• We foster an open-minded environment where people spark new ideas and explore alternatives.