Product Marketing Manager

Summary

LivTech is seeking a Product Marketing Manager to shape product positioning, launches, and market adoption. The role connects Product, Marketing, and Sales by owning messaging, go-to-market strategy, sales enablement, customer and competitive research, and product performance analysis.

Responsibilities

• Develop clear, differentiated positioning and messaging for target audiences and segments
• Lead go-to-market (GTM) strategy and execution for new product launches and feature releases
• Partner with Product Management to deeply understand the roadmap, customer needs, and competitive landscape
• Create high-impact sales enablement materials (pitch decks, battlecards, one-pagers, case studies)
• Work with Demand Gen and Content teams to plan and support campaigns that drive pipeline and adoption
• Conduct market, customer, and competitive research to inform strategy and messaging
• Define target personas, buyer journeys, and use cases
• Track product adoption, usage, and performance; translate insights into recommendations
• Support pricing and packaging strategy (as applicable)

Skills

• • 3–7+ years of experience in product marketing, product management, or related roles (B2B preferred)
• • Strong ability to translate complex products into clear, customer-focused messaging
• • Experience leading product launches and cross-functional GTM initiatives
• • Solid understanding of sales processes and how to enable revenue teams
• • Analytical mindset with experience using data to inform decisions
• • Excellent written and verbal communication skills
• • Comfortable working cross-functionally in fast-paced environments
• • Experience in SaaS or tech-driven companies
• • Experience in post-acute care, particularly with physician groups
• • Familiarity with competitive intelligence and market analysis frameworks
• • Background working closely with Demand Gen, Growth, or Brand teams
• • Experience with customer research (interviews, surveys, win/loss analysis)

Qualifications

Must Haves

• • 3–7+ years of experience in product marketing, product management, or related roles (B2B preferred)
• • Strong ability to translate complex products into clear, customer-focused messaging
• • Experience leading product launches and cross-functional GTM initiatives
• • Solid understanding of sales processes and how to enable revenue teams
• • Analytical mindset with experience using data to inform decisions
• • Excellent written and verbal communication skills
• • Comfortable working cross-functionally in fast-paced environments

Nice to Haves

• • Experience in SaaS or tech-driven companies
• • Experience in post-acute care, particularly with physician groups
• • Familiarity with competitive intelligence and market analysis frameworks
• • Background working closely with Demand Gen, Growth, or Brand teams
• • Experience with customer research (interviews, surveys, win/loss analysis)

Benefits

• Health Insurance: individual policy, employer/employee shared cost
• Teladoc: included in health insurance
• Flexible Spending Accounts: employee paid
• Disability Insurance: Short Term Disability-employer paid; Long Term Disability-employee paid
• Life Insurance: $50,000 employer paid, additional employee paid
• Accident Care: employee paid
• Critical Care: employee paid
• Dental Insurance: employee paid
• Vision Insurance: employee paid
• Legal & ID Shield: employee paid
• Pet Insurance: employee paid
• Paid Time Off (PTO)
• 401k Retirement Plan: employee paid
• Employee Assistance Program (EAP): employer paid
• Paid Holidays