Product Marketing Manager, Data Capabilities

Summary

LinkedIn is a professional network that provides products for professional connections, opportunities, skills development, and insights. The Product Marketing Manager will represent global advertisers and translate data signal and activation insights into product strategy and go-to-market recommendations for advertising products. The role develops positioning, messaging, change-management communications, and cross-functional launch programs to drive adoption of data capabilities and improve campaign performance.

Responsibilities

• Serve as the voice of global advertisers by identifying data, privacy, and integration requirements and monitoring competitive, marketing technology, and data ecosystem trends to inform product strategy and go-to-market priorities
• Develop positioning, messaging, and go-to-market strategies that drive advertiser and LinkedIn Marketing Partner adoption of data capabilities (e.g., new identifiers, parameters), integrations, and solutions that improve signal quality and match rates to support improved campaign performance
• Lead communications and change management related to regulatory shifts and LinkedIn terms that affect how LinkedIn and advertisers share, use, or activate data for marketing campaigns
• Partner cross-functionally with product, engineering, data science, legal, privacy, business development, sales, and marketing to align product strategy, ensure launch readiness, and lead go-to-market execution
• Identify and advance opportunities to connect data capabilities across LinkedIn, enabling a more integrated B2B data and go-to-market engine that delivers greater customer value
• Navigate ambiguity and evolving priorities while balancing strategic thinking, stakeholder alignment, and execution excellence across complex, cross-functional initiatives

Skills

• BA/BS Degree or equivalent experience
• 4+ years of experience in relevant B2B product, marketing, or business strategy roles
• 2+ years in product marketing in advertising, marketing technology, or related industry
• Experience applying AI-enabled tools and workflows to improve product marketing effectiveness, productivity, and decision-making
• Experience in product marketing for advertising data, signals, measurement, audiences, identity, or marketing technology, with an understanding of how first-party and third-party data can improve campaign performance and deliver stronger advertiser value
• Demonstrated ability to translate customer and market insights into product strategy, positioning, messaging, and go-to-market plans for complex or emerging products
• Strong technical aptitude, with the ability to simplify data products, APIs, integrations, and privacy or regulatory requirements into clear value for business and technical audiences
• Proven ability to influence cross-functional stakeholders, navigate ambiguity, manage multiple priorities, and communicate effectively with senior internal and external audiences

Qualifications

Must Haves

• BA/BS Degree or equivalent experience
• 4+ years of experience in relevant B2B product, marketing, or business strategy roles
• 2+ years in product marketing in advertising, marketing technology, or related industry

Nice to Haves

• Experience applying AI-enabled tools and workflows to improve product marketing effectiveness, productivity, and decision-making
• Experience in product marketing for advertising data, signals, measurement, audiences, identity, or marketing technology, with an understanding of how first-party and third-party data can improve campaign performance and deliver stronger advertiser value
• Demonstrated ability to translate customer and market insights into product strategy, positioning, messaging, and go-to-market plans for complex or emerging products
• Strong technical aptitude, with the ability to simplify data products, APIs, integrations, and privacy or regulatory requirements into clear value for business and technical audiences
• Proven ability to influence cross-functional stakeholders, navigate ambiguity, manage multiple priorities, and communicate effectively with senior internal and external audiences

Benefits

• Hybrid work arrangement, performed both from home and at a LinkedIn office on select days, as determined by the business needs of the team.
• Work remotely from most locations within the country listed for this role.
• Annual performance bonus.
• Stock.
• Benefits.
• Other applicable incentive compensation plans.