Brand Activation Manager

Summary

MrBeast is a digital media and entertainment company creating unscripted content, consumer products, and related business initiatives. The Brand Activation Manager manages campaign logistics and execution from pre-production through wrap, including compliance, data integrity, production assets, client management, and on-set troubleshooting.

Responsibilities

• Track every campaign element from pre-production through final wrap using Monday.com and own the status of complex, high-value deliverables
• Own the Campaign Wrap Report process for internal archives and external client presentations
• Collect and validate performance data from internal and external sources (Viewstats, Google Analytics) to update the central KPI database
• Serve as the primary post-sale liaison to Legal, including sweepstakes and contest rules, scope changes, amended terms, and written client approvals
• Enforce data integrity across Monday.com and Boostr, ensuring all inputs are clean, standardized, and properly tagged
• Manage the physical logistics of productions, including product deliveries to set, contest prizing fulfillment, and inventory tracking
• Oversee compliance requirements from third parties such as streamers, including legal clearances, music cue sheets, and talent releases
• Coordinate with editors post-production to ensure all client deliverables are met and timelines are maintained
• Use AI tools (Gemini Pro, Nano, Veo, Canvas) to streamline administrative workflows and asset management
• Act as the immediate backup and right hand to the Brand Activation Lead during shoots, troubleshooting issues so Leads can remain focused on strategy
• Manage on-set client hospitality and experience with professionalism under pressure
• Navigate unscripted production environments, guiding clients through necessary pivots while ensuring all contractual deliverables are captured

Skills

• 4-6 years of experience in project management or production within high-volume digital media or entertainment
• Proven ability to manage complex timelines with 50+ simultaneous deliverables
• Experience managing sweepstakes and contest administration, including official rules, affidavits, and COPPA and FTC compliance
• Experience managing physical production logistics such as shipping, inventory, and asset tracking at scale
• Track record of maintaining clean, audit-ready data in project management or CRM systems
• Deep working knowledge of the digital advertising ecosystem, including YouTube, Instagram, and TikTok formats and constraints
• Comfort using AI and automation tools (Gemini, ChatGPT, NotebookLM, etc.) to improve speed, accuracy, and scalability
• Expert-level proficiency in Monday.com
• Proficiency in Google Slides (required)
• Working knowledge of Google Sheets, Slack, and Boostr
• Data fluency across Google Analytics (required), Nielsen, Viewstats, and YouTube Data APIs
• Ability to work in-office five days per week with flexibility for weekend and irregular hours driven by production schedules
• Valid U.S. driver's license and willingness to drive for production needs
• Preferred location within driving distance of Greenville, NC; open to NYC or LA-based candidates in a virtual-only capacity

Qualifications

Must Haves

• 4-6 years of experience in project management or production within high-volume digital media or entertainment
• Proven ability to manage complex timelines with 50+ simultaneous deliverables
• Experience managing sweepstakes and contest administration, including official rules, affidavits, and COPPA and FTC compliance
• Experience managing physical production logistics such as shipping, inventory, and asset tracking at scale
• Track record of maintaining clean, audit-ready data in project management or CRM systems
• Deep working knowledge of the digital advertising ecosystem, including YouTube, Instagram, and TikTok formats and constraints
• Comfort using AI and automation tools (Gemini, ChatGPT, NotebookLM, etc.) to improve speed, accuracy, and scalability
• Expert-level proficiency in Monday.com
• Proficiency in Google Slides (required)
• Working knowledge of Google Sheets, Slack, and Boostr
• Data fluency across Google Analytics (required), Nielsen, Viewstats, and YouTube Data APIs
• Ability to work in-office five days per week with flexibility for weekend and irregular hours driven by production schedules
• Valid U.S. driver's license and willingness to drive for production needs

Nice to Haves

• Preferred location within driving distance of Greenville, NC; open to NYC or LA-based candidates in a virtual-only capacity

Benefits

• Employee equity plan grant
• Bonus
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days