Promo and Loyalty, Marketing Specialist

Summary

NVA Pet Resorts, part of National Veterinary Associates, operates a portfolio of pet resorts offering boarding, daycare, training, and grooming services. The Promo and Loyalty Marketing Specialist will lead promotional planning and loyalty marketing initiatives to increase customer acquisition, engagement, retention, frequency, and lifetime value. The role partners with Product, Lifecycle, Brand, Analytics, Finance, Email, Web, field marketing, and resort operations teams to execute, test, and optimize campaigns.

Responsibilities

• In partnership with finance and analytics, develop and execute promotional and loyalty strategies that support customer acquisition, retention, frequency and revenue goals
• Define and manage a promotional calendar across national and local marketing initiatives
• Partner with Lifecycle and Brand teams to integrate promotional offers into acquisition, onboarding, engagement and retention journeys
• Develop and manage testing roadmaps, including offer structure, targeting, timing and channels, driving for ongoing optimization
• Partner with field marketing and resort operations teams to support local and pilot promotional initiatives while scaling appropriately across the national presence
• Compare and track loyalty programs and related offers across competitors to identify gaps and opportunities
• Identify opportunities to improve customer engagement and lifetime value through targeted offers, rewards, incentives and loyalty program enhancements
• Monitor and analyze promotional loyalty program performance, providing monthly readouts to operations, finance and leadership
• Partner with analytics to develop and enhance reporting and performance dashboards for promotions and loyalty effectiveness and impact
• Develop and maintain clear, customer-centric messaging frameworks that articulate loyalty program benefits across all marketing touchpoints, including paid media, email, web, app and in resort

Skills

• Bachelor's degree in Communications, Marketing, Journalism, or a related field
• Strong understanding of loyalty program mechanics, member lifecycle strategy, and customer engagement best practices
• Excellent written and verbal communication skills; ability to distill evolving promotions and benefits into clear, compelling messaging
• Analytical mindset with experience using data to drive marketing decisions and optimize performance
• Detail oriented, self-starter who thrives in a fast-paced, cross-functional environment
• Excellent written and verbal communication along with strong interpersonal skills – ability to tailor communication to specific audience (site leaders up to PRLT)
• Ability to manage multiple projects simultaneously, work under pressure and meet complex deadlines
• Ability to work independently and as part of a collaborative team
• Responsive to feedback and strives for continuous professional development
• 3 – 5 years demonstrated experience in loyalty program marketing, promotional, CRM, or retention marketing — strongly preferred

Qualifications

Must Haves

• Bachelor's degree in Communications, Marketing, Journalism, or a related field
• Strong understanding of loyalty program mechanics, member lifecycle strategy, and customer engagement best practices
• Excellent written and verbal communication skills; ability to distill evolving promotions and benefits into clear, compelling messaging
• Analytical mindset with experience using data to drive marketing decisions and optimize performance
• Detail oriented, self-starter who thrives in a fast-paced, cross-functional environment
• Excellent written and verbal communication along with strong interpersonal skills – ability to tailor communication to specific audience (site leaders up to PRLT)
• Ability to manage multiple projects simultaneously, work under pressure and meet complex deadlines
• Ability to work independently and as part of a collaborative team
• Responsive to feedback and strives for continuous professional development

Nice to Haves

• 3 – 5 years demonstrated experience in loyalty program marketing, promotional, CRM, or retention marketing — strongly preferred

Benefits

• Remote work arrangement