Partner Marketing Data and Operations Manager

Summary

Parallels provides VDI and EUC solutions that help businesses optimize the speed and security of their work environments. The Partner Marketing Data and Operations Manager will own partner marketing operations, including Salesforce reporting, campaign data, MDF management, partner portal administration, enablement content, and data integrations. This role will turn partner data into actionable insights while coordinating multiple operational projects.

Responsibilities

• Own Salesforce reporting for Partner Marketing, designing, building and maintaining the dashboards and reports the team runs on
• Pull, analyse and interpret partner data from Salesforce and the partner portal, and turn it into clear, actionable insight
• Track and report on partner engagement, campaign performance and pipeline contribution, including regular MDF performance reporting by region
• Own campaign setup and data in Salesforce, making sure it’s accurate, complete and lined up with the Partner Marketing plan
• Keep spreadsheets, Salesforce fields and trackers up to date
• Work alongside Partner Marketing Managers to plan, run and measure campaigns
• Own the MDF budget programme end to end, from claim submission through to financial reconciliation
• Manage MDF-related leads and make sure proof of performance is collected and reviewed on time
• Be the go-to person for MDF queries, keeping everything accurate and compliant
• Own the day-to-day running of the partner portal, keeping content, data and partner records accurate and current
• Own the setup of deals, MDF and training within the portal, and work with DevOps on CRM sync and integration
• Be the first point of contact for portal queries, troubleshooting issues and working with internal teams to get them fixed
• Manage partner access and profiles across all partner tiers
• Load, organise and maintain partner training and enablement material in the portal, including courses, learning paths and certifications
• Work with Partner Marketing, Product Marketing and Sales Enablement to get new and updated content live on time
• Manage back-end data syncing between Salesforce, the partner portal and our other marketing and BI tools
• Spot and resolve data discrepancies between systems so partner and campaign data stays consistent and reliable
• Work with Sales Operations and IT to maintain and improve data integration workflows
• Document data processes and sync logic so the team always knows how things work

Skills

• 3+ years in marketing operations, channel or partner marketing operations, or marketing analytics, ideally in B2B software
• Strong hands-on Salesforce experience, including building reports and dashboards from scratch
• Experience managing a partner portal or PRM platform (Impartner or similar), including loading training and enablement content
• Hands-on experience managing budgets and MD, including claims and reconciliation
• Exceptional project management and organisational skills. You can run several things at once, hit your deadlines and still keep on top of the detail
• Very confident in Excel and comfortable working with data across different systems
• A problem solver who notices when the numbers don't add up and gets to the bottom of it
• A clear communicator who's happy working with Sales, Marketing, Finance, IT and our partners
• Someone who takes ownership and doesn't wait to be told what to do next

Qualifications

Must Haves

• 3+ years in marketing operations, channel or partner marketing operations, or marketing analytics, ideally in B2B software
• Strong hands-on Salesforce experience, including building reports and dashboards from scratch
• Experience managing a partner portal or PRM platform (Impartner or similar), including loading training and enablement content
• Hands-on experience managing budgets and MD, including claims and reconciliation
• Exceptional project management and organisational skills. You can run several things at once, hit your deadlines and still keep on top of the detail
• Very confident in Excel and comfortable working with data across different systems
• A problem solver who notices when the numbers don't add up and gets to the bottom of it
• A clear communicator who's happy working with Sales, Marketing, Finance, IT and our partners
• Someone who takes ownership and doesn't wait to be told what to do next

Benefits

• Fully remote workspace; there is no pressure to work in an office whatsoever.
• Flexible hours.