Partner Marketing Manager

Summary

TCP Software provides timekeeping and workforce management solutions to organizations across public and private sectors. The Partner Marketing Manager will drive growth through strategic ecosystem partnerships by developing joint go-to-market plans, executing co-marketing campaigns, generating partner-sourced demand, and managing performance reporting and enablement.

Responsibilities

• Co-develop annual and quarterly joint marketing plans with Partner Managers and partner stakeholders
• Define target segments, joint value propositions, messaging, and use cases for each partnership
• Ensure alignment of partner GTM plans with overall marketing, sales, and product strategies
• Lead the execution of co-branded campaigns including webinars, events, digital campaigns, email nurture, content assets (e.g., eBooks, white papers, case studies), and social promotion
• Manage marketing co-op budgets, ensuring effective use and ROI tracking
• Oversee design, production, and deployment of co-branded collateral, landing pages, and creative assets
• Drive partner-sourced and partner-influenced leads through coordinated programs
• Collaborate with Marketing Ops, Sales Ops, and BDR teams to ensure proper lead routing, attribution, and follow-up
• Monitor campaign performance and optimize based on metrics (leads, pipeline, conversions, cost per lead)
• Produce content kits and enablement toolkits to support partner engagement and execution
• Develop internal and partner-facing sales enablement materials: battlecards, pitch decks, joint solution briefs, ROI calculators, and messaging frameworks
• Ensure co-branding compliance and consistency with both TCP and partner brand standards
• Identify and manage joint speaking opportunities at partner and industry events
• Work with communications and content teams to create co-authored thought leadership, press releases, and joint customer stories
• Manage and optimize partner marketplace presence and listings (e.g., listing in partner app directories)
• Maintain a partner marketing KPI dashboard (leads, pipeline, budget utilization, campaign ROI, content engagement)
• Provide regular reports and insights to stakeholders, including quarterly business reviews (QBRs) with partners
• Recommend improvements and adjustments to strategies based on results and learnings

Skills

• 3–6 years of B2B marketing experience, ideally in SaaS or technology partnerships with 1-2 years in a Partner Marketing role
• Demonstrated success in running co-marketing or channel marketing programs with enterprise technology partners
• Strong skills in project management, cross-functional collaboration, and stakeholder communication
• Experience with marketing automation, CRM systems (e.g., Marketo, Salesforce) and tracking attribution
• Ability to manage budgets and measure return on marketing investments
• Strong analytical mindset, comfortable with metrics and data-driven decision making
• Excellent written and verbal communication skills
• Prolonged periods sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at times
• Travel up to 25%
• Bachelor's degree in Marketing, Business, or related field (advanced degree is a plus)

Qualifications

Must Haves

• 3–6 years of B2B marketing experience, ideally in SaaS or technology partnerships with 1-2 years in a Partner Marketing role
• Demonstrated success in running co-marketing or channel marketing programs with enterprise technology partners
• Strong skills in project management, cross-functional collaboration, and stakeholder communication
• Experience with marketing automation, CRM systems (e.g., Marketo, Salesforce) and tracking attribution
• Ability to manage budgets and measure return on marketing investments
• Strong analytical mindset, comfortable with metrics and data-driven decision making
• Excellent written and verbal communication skills
• Prolonged periods sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at times
• Travel up to 25%

Nice to Haves

• Bachelor's degree in Marketing, Business, or related field (advanced degree is a plus)

Benefits

• Remote work arrangement
• 20 Days of PTO (Paid Time Off)
• 13 days of companywide holidays
• 8 hours to volunteer and impact the community
• Health benefits
• Dental benefits
• Vision benefits
• 401K
• Employee Choice Benefit