Events Manager

Summary

ParentSquare is a rapidly growing company that provides unified communication tools for schools, educators, and families. The Marketing Events Manager will own the full lifecycle of more than 70 annual events, including strategy, logistics, budget management, lead generation, partnership coordination, and ROI analysis.

Responsibilities

• Manage all logistics for 70+ contracted events per year, including trade shows, conferences, and virtual events. This includes: tracking deadlines, registration, booth selection, payment, organizing materials, swag, shipping, and travel arrangements
• Proactively research and recommend new external trade shows and conferences targeting key audiences: Public Information Officers (PIOs), Chief Technology Officers (CTOs), and Superintendents
• Own and meticulously manage the overall trade show and events budget to ensure cost-efficiency
• Travel to at least 2 key marketing events per year to provide on-site support, and evaluate our processes and strategies firsthand
• Provide hands-on marketing support, driving pre-event lead generation campaigns and post-event follow-up coordination
• Capture and meticulously track event leads in our CRM dashboard to calculate the ROI for each event and the overall impact of our marketing efforts
• Work with national school leadership organizations (e.g., CoSN, ISTE, NSPRA) and their local/state chapters, as well as regional education service agencies
• Organize and manage speaking opportunities for ParentSquare executives and subject matter experts at various events
• Manage all ParentSquare swag and branded items, including vendor partnerships, warehousing, inventory management, and fulfilling requests from across the organization

Skills

• 2+ years of direct experience managing events specifically designed to generate leads for a B2B or EdTech company
• Exceptional organizational skills and an unrelenting attention to detail. You thrive on managing multiple complex projects simultaneously
• A demonstrated ability to effectively collaborate with cross-functional teams, including Sales, Customer Success, and Executives, to deliver successful events
• The ability to work independently and take full ownership of your domain
• A desire to travel for key conferences and meetings (approximately 2+ times per year)

Qualifications

Must Haves

• 2+ years of direct experience managing events specifically designed to generate leads for a B2B or EdTech company
• Exceptional organizational skills and an unrelenting attention to detail. You thrive on managing multiple complex projects simultaneously
• A demonstrated ability to effectively collaborate with cross-functional teams, including Sales, Customer Success, and Executives, to deliver successful events
• The ability to work independently and take full ownership of your domain
• A desire to travel for key conferences and meetings (approximately 2+ times per year)

Benefits

• Employer-paid health insurance (including dependent coverage)
• An employer-matched 401K retirement savings program from day 1
• Paid Parental Leave
• Stock options
• Health + wellness reimbursements
• Generous PTO
• 15 paid holidays, including your birthday!
• Fully remote work arrangement
• All the tools and equipment you need to make your home office a place where you can thrive