Campaign Manager Job Details | Penguin Solutions

Summary

Penguin Solutions is an AI technology company developing infrastructure, software, and services for AI factories and related workloads. The Campaign Manager will lead end-to-end integrated marketing campaigns for the Integrated Memory portfolio, driving awareness, engagement, qualified leads, pipeline, and revenue through data-driven strategy, execution, optimization, and cross-functional collaboration.

Responsibilities

• Develop and execute a data-driven demand generation strategy to drive pipeline and revenue growth for our Integrated Memory portfolio
• Lead integrated, multi-channel B2B marketing campaigns targeting OEMs and enterprise customers across key segments and organizations running in-memory database environments
• Manage the full campaign lifecycle—from campaign planning, campaign messaging, execution, reporting, and optimization—to maximize engagement, lead quality, pipeline contribution, and ROI
• Develop compelling campaign messaging and call to actions that clearly articulate the value of the Integrated Memory portfolio and drive engagement
• Collaborate cross-functionally with Product Marketing, Corporate Marketing, and Sales and other key stakeholders to ensure campaigns are aligned with business priorities, product roadmaps, and go-to-market objectives
• Work with select strategic partners to co-develop and execute joint marketing campaigns
• Apply a test-and-learn approach through experimentation and A/B testing methodologies to continuously improve campaign effectiveness
• Monitor industry trends related to CXL adoption, memory technologies, Flash storage, AI infrastructure, HPC, embedded systems, OEM technology adoption, etc. to inform campaign strategy and messaging
• Achieve campaign KPIs including engagement, MQLs, SQLs, influenced pipeline, revenue contribution, and manage campaign budget to net highest possible ROI; leverage performance insights to optimize future campaigns

Skills

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 3–5 years of B2B demand generation, integrated marketing, or campaign management experience
• Proven track record of developing and executing integrated marketing campaigns that drive measurable pipeline growth and business impact
• Strong understanding of digital marketing channels and tactics, including email marketing, paid media, content marketing, webinars, lead nurturing, and account-based marketing (ABM)
• Excellent project management, communication, and collaboration skills, with the ability to manage multiple campaigns and work cross-functionally with sales, product marketing, and other stakeholders
• Strong analytical skills with the ability to interpret campaign performance data and optimize programs based on results
• Proven experience marketing enterprise technology solutions
• Experience marketing semiconductor, memory, storage, embedded systems, AI infrastructure, HPC, or related technology solutions
• Understanding of technology buying cycles and experience marketing to technical and executive-level audiences within OEM, enterprise, hyperscale, or channel-driven environments
• Experience developing messaging and content that translates complex technical concepts into compelling customer value propositions
• Experience working with technology partners, channel partners, or co-marketing programs
• Experience supporting global or regional marketing initiatives across multiple geographies
• Occasional travel as needed

Qualifications

Must Haves

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 3–5 years of B2B demand generation, integrated marketing, or campaign management experience
• Proven track record of developing and executing integrated marketing campaigns that drive measurable pipeline growth and business impact
• Strong understanding of digital marketing channels and tactics, including email marketing, paid media, content marketing, webinars, lead nurturing, and account-based marketing (ABM)
• Excellent project management, communication, and collaboration skills, with the ability to manage multiple campaigns and work cross-functionally with sales, product marketing, and other stakeholders
• Strong analytical skills with the ability to interpret campaign performance data and optimize programs based on results
• Proven experience marketing enterprise technology solutions

Nice to Haves

• Experience marketing semiconductor, memory, storage, embedded systems, AI infrastructure, HPC, or related technology solutions
• Understanding of technology buying cycles and experience marketing to technical and executive-level audiences within OEM, enterprise, hyperscale, or channel-driven environments
• Experience developing messaging and content that translates complex technical concepts into compelling customer value propositions
• Experience working with technology partners, channel partners, or co-marketing programs
• Experience supporting global or regional marketing initiatives across multiple geographies
• Occasional travel as needed

Benefits

• The position is bonus-eligible
• Medical, dental, and vision benefits available
• 401k saving plan
• Paid Time Off
• Life Insurance
• Employee Assistance Plan
• Remote role in the United States