Marketing and Communications Coordinator

Summary

Louisiana State University and Agricultural and Mechanical College is a national flagship institution with a College of Music and Dramatic Arts focused on cultivating artists, educators, scholars, and performers. The Marketing and Communications Coordinator will provide strategic, brand-centered communications support, coordinate event marketing, develop promotional content, manage digital communications, and support integrated marketing initiatives for the College and School of Music.

Responsibilities

• Responsible for coordinating the production and distribution of college-specific and School of Music promotional materials for internal and external outreach to students, families, alumni, donors, industry, and legislative audiences ensuring that the high standards of the College are met in the content and production of the publication. Publicity items include: comprehensive CMDA Performance Guide, press releases, e-newsletter, video, website, social media sites (Facebook, Twitter, and You Tube), and performance programs plus University publications related to student recruitment. Coordinate the production and distribution of materials electronically to internal and external audiences. 50%
• Serve as liaison to the LSU Office of Strategic Communications to ensure compliance with LSU standards. Coordinating with the Offices of Strategic Communications and Admissions to ensure a consistent image and message in print publications, website and social media communications. Serve as the College's communication liaison with the LSU Foundation and other colleges, departments or schools to coordinate a consistent message that communicates the College's success and state-wide outreach. 15%
• Provide content coordination for the CMDA's websites and review website content for substance and relevancy. Analyze the enhancement of social networking tools, including web, Facebook and Twitter, for the College and School of Music, providing an additional outlet to promote the College and School of Music with a relevant message and social interaction with new audiences. 15%
• Collaborate with marketing team to develop a long-term integrated marketing communications plan for the College and School of Music based on College and University marketing initiatives, to include objectives, strategies, tactics, calendar of events and timetable. 10%
• Supervise the work production of student workers and/or graduate assistants assigned to the Marketing office to ensure that goals, timelines and quality of material are met to the standard of the College and the University. 5%
• Other duties as assigned. 5%

Skills

• Education Level: Bachelor's
• Specific Degree: Marketing or related field
• Degree Substitute: LSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply- a degree is not required as long as the candidate meets the required years of experience specified in the job description
• Years of Experience: 1
• All candidates must have valid U.S. work authorization at the time of hire and maintain that valid work authorization throughout employment
• Education Level: Master's
• Specific Experience: Outstanding written and verbal communication skills
• Web design experience, publication and strategic planning experience
• Branding and graphic design experience
• Must be able to multi-task numerous responsibilities and work productively and efficiently under strict deadlines and within budgetary parameters
• Must be a team player with the ability and willingness to work independently with minimal supervision

Qualifications

Must Haves

• Education Level: Bachelor's
• Specific Degree: Marketing or related field
• Degree Substitute: LSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply- a degree is not required as long as the candidate meets the required years of experience specified in the job description
• Years of Experience: 1
• All candidates must have valid U.S. work authorization at the time of hire and maintain that valid work authorization throughout employment

Nice to Haves

• Education Level: Master's
• Specific Experience: Outstanding written and verbal communication skills
• Web design experience, publication and strategic planning experience
• Branding and graphic design experience
• Must be able to multi-task numerous responsibilities and work productively and efficiently under strict deadlines and within budgetary parameters
• Must be a team player with the ability and willingness to work independently with minimal supervision

Benefits

• Health insurance for eligible employees and their dependents
• Life insurance for eligible employees and their dependents
• Dental insurance for eligible employees and their dependents
• Vision insurance for eligible employees and their dependents
• Flexible spending accounts for eligible employees and their dependents
• Retirement options for eligible employees and their dependents
• Various leave options for eligible employees and their dependents
• Paid holidays for eligible employees and their dependents
• Wellness benefits for eligible employees and their dependents
• Tuition exemption for qualified positions
• Training and development opportunities
• Employee discounts
• Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.