Manager, Digital & Demand Gen

Summary

ProsperOps is a provider of autonomous cloud cost optimization solutions using algorithms, AI, and automation. The Manager of Digital & Demand Gen will own the company website, SEO and AEO strategy, paid and organic content distribution, partner digital marketing, tracking and measurement, competitive search presence, and AI-enabled marketing operations.

Responsibilities

• Website. Own prosperops.com: roadmap, page architecture, conversion paths, technical health, and publishing
• SEO and AEO/AIO. Own how buyers find us, in classic search and in AI answers. Grow non-brand rankings, structure content to be cited by AI Overviews and assistants, and defend the vocabulary we created, including Effective Savings Rate
• Content distribution, paid and organic. Put our content in front of the right buyers through paid search, paid social, syndication, email, and organic channels. Own the mix, the tactics, and analysis of channel performance
• Partner digital marketing. Build campaign templates partners can actually run: email, landing pages, ad creative, and nurture—packaged for partner use and scaled across our partner network
• Tracking and measurement. Own Google Tag Manager, GA4, conversion tracking, and the analytics stack. Maintain accurate and up-to-date attribution data in Hubspot, from first click to closed won
• Competitive presence in search. Manage brand and non-brand search, build comparison and alternatives pages buyers actually search for, and keep our third-party profiles accurate. Competitors who bid on our name; this is where we answer
• Positioning in the Flexera era. Tell the ProsperOps story alongside Flexera clearly, across a broader product portfolio and wider FinOps conversations, and answer the questions buyers are already typing into search
• AI leverage. Orchestrate agents that run our tag verification, site audits, and site fixes, and extend them. We are hiring for judgment and strategy, not manual hygiene

Skills

• 4+ years in demand generation, growth, digital, or performance marketing at a high-growth B2B SaaS company, or at an agency serving them
• Hands-on ownership of a B2B website
• SEO results you can substantiate: what you inherited, what you changed, and results
• Paid media experience across search and social with budget accountability
• Fluent in HubSpot; working command of GA4, Google Search Console, Ahrefs or similar, and Google Tag Manager
• Able to analyze your own performance data and change course based on what it says, including when it disagrees with you
• Cloud infrastructure or FinOps knowledge, or the curiosity and speed to get there quickly
• Using AI in your daily workflow, with a real opinion about where it helps and where it does not
• WordPress, AEO/AIO or LLM visibility work, partner and channel co-marketing, experimentation tooling, and enough SQL to answer your own questions from the CRM

Qualifications

Must Haves

• 4+ years in demand generation, growth, digital, or performance marketing at a high-growth B2B SaaS company, or at an agency serving them
• Hands-on ownership of a B2B website
• SEO results you can substantiate: what you inherited, what you changed, and results
• Paid media experience across search and social with budget accountability
• Fluent in HubSpot; working command of GA4, Google Search Console, Ahrefs or similar, and Google Tag Manager
• Able to analyze your own performance data and change course based on what it says, including when it disagrees with you
• Cloud infrastructure or FinOps knowledge, or the curiosity and speed to get there quickly
• Using AI in your daily workflow, with a real opinion about where it helps and where it does not

Nice to Haves

• WordPress, AEO/AIO or LLM visibility work, partner and channel co-marketing, experimentation tooling, and enough SQL to answer your own questions from the CRM

Benefits

• Work from home (we're a fully remote team)
• Unlimited PTO
• Career growth opportunities
• Medical and dental insurance
• 401(k)