Demand Generation Manager

Summary

insightsoftware is a global provider of reporting, analytics, and performance management solutions. The Demand Generation Manager will plan and execute full-funnel, multi-channel demand generation programs for Lineos, manage campaign performance, and drive net new pipeline. The role also involves reporting on campaign metrics and collaborating with Marketing Operations, BDR, Sales, Content, Product Marketing, and Design teams.

Responsibilities

• Plan and execute integrated demand generation campaigns across paid search, paid social, content syndication, email nurture, webinars, and virtual and in-person events
• Manage campaign setup, monitoring, and optimization across channels to improve conversion rates, lead quality, and cost efficiency
• Support the development of campaign briefs and collaborate with content, product marketing, and design to produce demand-generating assets aligned to target buyer personas
• Maintain a structured feedback loop with BDR and Sales teams on lead quality, follow-up cadences, and conversion performance
• Build and maintain campaign performance reporting covering MQL volume, pipeline sourced, channel ROI, and cost per lead
• Support the evaluation and testing of new channels and tactics relevant to the B2B finance and technology market

Skills

• 3–5 years of B2B demand generation experience with exposure to pipeline metrics and multi-channel campaign execution
• Working proficiency across the core demand gen stack: paid search, paid social, marketing automation, and Salesforce
• Experience using web analytics tools to monitor and report on campaign performance
• Foundational understanding of B2B buyer journeys and intent-based marketing concepts
• Ability to write performance-oriented copy and provide creative direction to design and content teams
• Strong organizational skills with the ability to manage multiple programs simultaneously
• Effective communicator with the ability to collaborate cross-functionally with sales, ops, and content teams
• Experience marketing to finance, accounting, or operations decision-makers in a B2B SaaS environment
• Background in SaaS or B2B enterprise software marketing
• Exposure to BDR-aligned lead follow-up programs and sales development workflows

Qualifications

Must Haves

• 3–5 years of B2B demand generation experience with exposure to pipeline metrics and multi-channel campaign execution
• Working proficiency across the core demand gen stack: paid search, paid social, marketing automation, and Salesforce
• Experience using web analytics tools to monitor and report on campaign performance
• Foundational understanding of B2B buyer journeys and intent-based marketing concepts
• Ability to write performance-oriented copy and provide creative direction to design and content teams
• Strong organizational skills with the ability to manage multiple programs simultaneously
• Effective communicator with the ability to collaborate cross-functionally with sales, ops, and content teams

Nice to Haves

• Experience marketing to finance, accounting, or operations decision-makers in a B2B SaaS environment
• Background in SaaS or B2B enterprise software marketing
• Exposure to BDR-aligned lead follow-up programs and sales development workflows

Benefits

• Remote work arrangement.
• For non-sales roles, additional bonus eligibility may apply.