Demand Generation Manager - 11910

Summary

Coupa provides an AI-powered total spend management platform that helps businesses make smarter, more profitable decisions. The Demand Generation Manager will support pipeline and revenue goals by generating high-quality leads, executing multi-channel demand generation programs, measuring performance, and optimizing lead nurturing and conversion efforts for North American new logo acquisition.

Responsibilities

• Drive the generation of high-quality leads through various channels, and partner with sales development and marketing operations to ensure sales teams are converting leads into qualified pipeline for new logo acquisition within North America
• Execute innovative demand generation strategies across a variety of channels including, email, webinars or virtual events, content syndication, and other 3rd-party programs
• Utilize data and analytics tools to measure program effectiveness, track key performance indicators (KPIs), and provide consistent reporting to stakeholders
• Use a “test-measure-learn” approach to iterate and optimize programs and results
• Implement lead nurturing programs to guide prospects through the sales funnel, ensuring a smooth transition from awareness to consideration to purchase
• Partner with Product Marketing, Content, and Customer Marketing teams to ensure successful execution of demand gen programs

Skills

• 4+ years of B2B enterprise software experience in growth marketing or demand generation
• Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating pipeline velocity
• Data and metrics-focused
• Salesforce.com and Marketo experiences are required
• Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment
• Possess a growth mindset, and the agility to adapt in response to evolving opportunities
• Excellent organizational skills to juggle many tasks without losing sight of the highest priorities
• Experience in marketing to Procurement or Supply Chain personas
• Tableau preferred
• Outreach, ZoomInfo, Linkedin Sales Navigator preferred

Qualifications

Must Haves

• 4+ years of B2B enterprise software experience in growth marketing or demand generation
• Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating pipeline velocity
• Data and metrics-focused
• Salesforce.com and Marketo experiences are required
• Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment
• Possess a growth mindset, and the agility to adapt in response to evolving opportunities
• Excellent organizational skills to juggle many tasks without losing sight of the highest priorities

Nice to Haves

• Experience in marketing to Procurement or Supply Chain personas
• Tableau preferred
• Outreach, ZoomInfo, Linkedin Sales Navigator preferred

Benefits

• Two designated, company-wide paid wellness days off each year for all employees globally.
• A paid day off on the employee's birthday or another day of their choice within their birthday month.
• Free, confidential, 24/7/365 Employee Assistance Program counseling and resources for emotional support, work-life solutions, financial advice, legal guidance, and support for new parents.
• Zurich Travel Assist business travel protection, including medical, safety, pre-trip planning, and emergency support during business travel.
• Monetary referral bonuses when successfully referring talented friends or acquaintances who are hired into open roles.
• Highly competitive, location-specific benefits packages tailored to the employee's primary work location, including comprehensive medical/dental insurance, retirement/pension plans, and life or accident protection.