Product Marketing Manager

Summary

Psudo is seeking a Product Marketing Manager to develop and execute marketing strategies aimed at increasing product awareness and adoption. The role requires a passionate B2B product marketer with experience in driving go-to-market strategies and engaging with emerging products.

Responsibilities

• Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
• Content Development – Conceptualize and create educational product and solution content for a variety of platforms
• Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market
• Sales enablement – Communicate value proposition and provide high value sales tools, training, and collateral
• Demand generation – Develop and implement strategies to drive product awareness and demand
• Evangelism – Serve as a company spokesperson and go-to thought leader for the product

Skills

• BA / BS
• 2-3 years prior experience in a similar position (open to talk to freshers too)
• Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
• Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing etc
• Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail
• Ability to effectively lead, inspire, and mentor direct and indirect reports
• Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing
• MBA Preferred

Qualifications

Must Haves

• BA / BS
• 2-3 years prior experience in a similar position (open to talk to freshers too)
• Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
• Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing etc
• Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail
• Ability to effectively lead, inspire, and mentor direct and indirect reports
• Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing

Nice to Haves

• MBA Preferred

Benefits

• Remote: OK