Integrated Marketing Specialist

Summary

Qvest US is a technology and business consulting company serving the Media & Entertainment and Consumer Packaged Goods & Retail industries. The Integrated Marketing Specialist will execute end-to-end, multi-channel marketing campaigns, manage email, digital, social, website, event, and webinar activities, and use analytics to improve campaign performance and lead quality.

Responsibilities

• Lead the end-to-end execution of integrated marketing campaigns across email, social, digital, and event channels
• Own email marketing administration, including campaign setup, segmentation, dynamic content build, and automated workflow management on Mailchimp
• Manage day-to-day coordination with creative partners and external agencies to ensure deliverables are on brief, on brand, and on schedule
• Manage, update, and optimize digital channels and website content to support ongoing campaigns and user engagement
• Update site content and layout design as necessary to improve user experience and keep messaging current
• Execute paid and organic social media strategies across key platforms to build brand awareness and drive traffic
• Monitor, track, and report on social media performance, deriving actionable insights for future content optimization
• Manage end-to-end logistics, promotion alignment, tech setup, and lead capture for virtual webinars and in-person events
• Coordinate pre-event promotion and post-event nurture sequences to maximize attendee ROI and pipeline conversion
• Build and set up landing pages and automation workflows to support event registration and follow-up
• Prepare communication kits and collateral for stakeholder outreach to expand event reach
• Update and maintain accurate client and attendee lists to support post-event engagement
• Maintain martech platform health, ensuring proper tag management, campaign tracking (UTMs), and contact list hygiene
• Monitor cross-channel marketing analytics, analyzing campaign impact against business goals
• Proactively identify process improvements and test new tactics to increase lead quality and overall channel effectiveness

Skills

• 2–4 years of full-time marketing experience, preferably within an integrated or multi-channel marketing environment
• Hands-on experience with email marketing platforms (e.g., HubSpot, Marketo, Mailchimp) and Content Management Systems (e.g., WordPress)
• Demonstrated capability executing both organic and paid social media programs across platforms like LinkedIn, Instagram, and YouTube
• Comfortable using web analytics (e.g., Google Analytics 4, Zoho) and data tools (Excel/Google Sheets) to evaluate metrics and make data-informed recommendations
• Ability to take direct ownership of projects from concept to completion while identifying how tactical execution connects to strategic goals
• Exceptional written/verbal communication skills with strong attention to detail and a proven track record of managing competing deadlines
• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience)
• Employees may be required to travel occasionally when required by project scope or management directive
• Experience managing agency relationships, external contractors, or creative vendors
• Familiarity with design and layout tools (e.g., Canva, Photoshop, Adobe Creative Cloud) for light image resizing, asset adaptation, and presentation deck creation (e.g., Google Slides)
• Basic understanding of CRM systems (e.g., Salesforce, HubSpot) and lead management workflows
• Strong project management skills with a proven ability to manage complex campaign timelines and deliverables
• Hands-on experience with contact list segmentation, data hygiene, and tag management across CRM and email platforms
• Working knowledge of email compliance guidelines, deliverability standards, and privacy laws (e.g., CAN-SPAM, GDPR)

Qualifications

Must Haves

• 2–4 years of full-time marketing experience, preferably within an integrated or multi-channel marketing environment
• Hands-on experience with email marketing platforms (e.g., HubSpot, Marketo, Mailchimp) and Content Management Systems (e.g., WordPress)
• Demonstrated capability executing both organic and paid social media programs across platforms like LinkedIn, Instagram, and YouTube
• Comfortable using web analytics (e.g., Google Analytics 4, Zoho) and data tools (Excel/Google Sheets) to evaluate metrics and make data-informed recommendations
• Ability to take direct ownership of projects from concept to completion while identifying how tactical execution connects to strategic goals
• Exceptional written/verbal communication skills with strong attention to detail and a proven track record of managing competing deadlines
• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience)
• Employees may be required to travel occasionally when required by project scope or management directive

Nice to Haves

• Experience managing agency relationships, external contractors, or creative vendors
• Familiarity with design and layout tools (e.g., Canva, Photoshop, Adobe Creative Cloud) for light image resizing, asset adaptation, and presentation deck creation (e.g., Google Slides)
• Basic understanding of CRM systems (e.g., Salesforce, HubSpot) and lead management workflows
• Strong project management skills with a proven ability to manage complex campaign timelines and deliverables
• Hands-on experience with contact list segmentation, data hygiene, and tag management across CRM and email platforms
• Working knowledge of email compliance guidelines, deliverability standards, and privacy laws (e.g., CAN-SPAM, GDPR)

Benefits

• Medical, dental & vision benefits
• 401k matching
• Flexible vacation
• Company-sponsored training to advance employees’ skill sets
• Professional growth paths