Riverside Insights
Posted 13 days agoVerified live 1d ago
Product Marketing Manager
Brief overview
Remote
UndergradOr in progress
$100k–$110k/yrStated range
3+ yrsMinimum
Product MarketingMarket ResearchEducational AssessmentsBehavioral, Social-Emotional, and Mental Health Assessments
About the company
Riverside Insightsriversideinsights.com
Riverside Insights is a provider of educational and clinical assessments that play a key role in helping individuals elevate their learning.
Job description
Summary
Riverside Insights is an education-focused company serving students and educators. The Product Marketing Manager will drive market adoption and financial growth for Riverside’s K-12 assessment portfolio by developing positioning, messaging, sales enablement, customer engagement, and go-to-market strategies. The role also focuses on multilingual learner and behavioral and mental health solutions, including DESSA.
Responsibilities
- Develop positioning and sales enablement materials to support the sales team in achieving the revenue growth goal
- Conduct in-depth market analysis and research to understand each product’s market position and growth opportunities
- Create and deliver a comprehensive suite of sales enablement tools (e.g., pitch decks, one-pagers)
- Collect Voice of the Customer (VOC) insights from key accounts to inform and validate messaging strategies
- Craft and regularly update compelling messaging and positioning strategies in line with market demands
- Develop and execute customer engagement and retention strategies to reduce churn
- Partner with campaign marketing to enhance customer communications and engagement campaigns
- Work with product managers to develop go-to-market strategies for new product launches and feature launches
- Build strategic campaign messaging and assets to drive a year-over-year increase in marketing-qualified leads (MQLs)
- Develop positioning, messaging, and thought leadership strategies for Multi-lingual Learners (ML)
- Develop positioning, messaging, and thought leadership strategies for Riverside’s Behavioral & Mental Health (BMH) portfolio, including DESSA
Skills
- Bachelor's degree or equivalent experience
- 3+ years' experience in product marketing, including at least 1+ year within the K-12 Education market
- Proven ability to synthesize market research into cross-team, actionable insights
- Experience coordinating and communicating between multiple stakeholders at varying levels of an organization
- Exceptional writing skills, including attention to detail in grammar, punctuation, phrasing, and structure
- Experience in the K-12 education field, with a focus on crafting resonant messaging for key buyer personas
- Up to 15% travel for off-site team meetings
- May require stationary positions (sitting or standing) for extended periods
- Experience with Assessments strongly preferred
- Experience with behavioral, social-emotional, or mental health (BMH) assessments (e.g., DESSA) strongly preferred — this role succeeds Riverside's outgoing BMH product marketing lead
Qualifications
Must Haves
- Bachelor's degree or equivalent experience
- 3+ years' experience in product marketing, including at least 1+ year within the K-12 Education market
- Proven ability to synthesize market research into cross-team, actionable insights
- Experience coordinating and communicating between multiple stakeholders at varying levels of an organization
- Exceptional writing skills, including attention to detail in grammar, punctuation, phrasing, and structure
- Experience in the K-12 education field, with a focus on crafting resonant messaging for key buyer personas
- Up to 15% travel for off-site team meetings
- May require stationary positions (sitting or standing) for extended periods
Nice to Haves
- Experience with Assessments strongly preferred
- Experience with behavioral, social-emotional, or mental health (BMH) assessments (e.g., DESSA) strongly preferred — this role succeeds Riverside's outgoing BMH product marketing lead
Benefits
- Medical, Dental, and Vision plans
- Company paid basic life and AD&D insurance
- Company paid long-term disability
- Paid Parental Leave
- Supplemental life insurance options
- Company paid Employee Assistance Program (EAP)
- Retirement plan with discretionary company matching
- Flexible Spending Account (FSA) and Health Savings Account (HSA) options
- Premium subscription to Calm for employee and dependents
- 33 days of company paid time off
- Quarterly Focus Days
- Flexible work arrangements
- Tuition Reimbursement Program
- Company orientation and 30, 60, 90 Day Onboarding
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