Summary
Runway is building AI to simulate the world by merging art and science, with a focus on world models and generative media. The company is seeking a Designer, Growth (Product Marketing) to create high-volume video, motion, and static performance marketing assets, collaborate with product marketing and growth teams, and optimize creative based on performance data.
Responsibilities
- Design and produce high volumes of performance marketing assets across video, motion, and static formats — paid social, display, YouTube and beyond
- Use Runway to ideate, create and iterate on video and image assets that are on-brand and well art directed — not just technically functional
- Own the visual execution of ad creative from concept through final delivery, working from briefs or generating your own directions when needed
- Produce motion graphics and animated ads that communicate product value quickly and compellingly
- Partner with the Copywriter, Product Marketing and growth team to develop integrated ad concepts where copy and design work together
- Build and iterate on creative variants for A/B and multivariate testing — adapting formats, hooks and visual treatments based on performance data
- Maintain a consistent visual language across all performance touchpoints without letting assets feel templated or stale
- Collaborate with product marketing on go-to-market launches, translating new product capabilities into visual stories that resonate with target audiences
- Hands-on experience designing for the major paid channels (Meta, YouTube, LinkedIn, etc) with fluency in each platform's native specs, aspect ratios and ad formats, and a real point of view on what works where
- Own updates to GTM assets and templates, keeping them current and on-brand across campaigns. Bring hands-on experience building and automating deck design systems, so our presentations stay consistent without manual rework each time
- Contribute to a growing library of on-brand design components, motion templates and generative prompting strategies that raise the team's overall output velocity
Skills
- 4–7 years of experience in performance marketing design, motion design, or a related role at a tech or consumer company
- A portfolio that shows range across video ads, motion graphics and static performance creative — with clear evidence of craft and art direction judgment, not just execution
- Strong motion design skills — you're fluent in After Effects, Premiere, or equivalent, and can produce polished animated and video assets independently
- Solid graphic design fundamentals — typography, layout, color — applied to high-converting ad formats, not just editorial or brand work
- Hands-on experience using AI image and video generation tools with an art director's eye — you know how to prompt, iterate and finish work that looks intentional
- Comfort with performance data — you can look at creative metrics and know what visual changes to make next
- Ability to operate at high velocity across multiple simultaneous campaigns without sacrificing quality
- Experience working closely with copywriters, growth marketers and product teams in a fast-moving environment
- Experience in AI, creative tools or developer-adjacent products is a strong plus
Qualifications
Must Haves
- 4–7 years of experience in performance marketing design, motion design, or a related role at a tech or consumer company
- A portfolio that shows range across video ads, motion graphics and static performance creative — with clear evidence of craft and art direction judgment, not just execution
- Strong motion design skills — you're fluent in After Effects, Premiere, or equivalent, and can produce polished animated and video assets independently
- Solid graphic design fundamentals — typography, layout, color — applied to high-converting ad formats, not just editorial or brand work
- Hands-on experience using AI image and video generation tools with an art director's eye — you know how to prompt, iterate and finish work that looks intentional
- Comfort with performance data — you can look at creative metrics and know what visual changes to make next
- Ability to operate at high velocity across multiple simultaneous campaigns without sacrificing quality
- Experience working closely with copywriters, growth marketers and product teams in a fast-moving environment
Nice to Haves
- Experience in AI, creative tools or developer-adjacent products is a strong plus
Benefits
- Open to hiring remote across the US