Omnichannel Operations Specialist

Summary

Rush Street Interactive is a market leader in online casino and sports betting, operating real-money gaming brands and integrated online, social, and land-based gaming experiences. The Omnichannel Operations Specialist executes omnichannel promotions and CRM campaigns, coordinates cross-functional campaign delivery, and analyzes customer engagement, retention, and player value to improve business performance.

Responsibilities

• Own the end-to-end execution of omnichannel promotions connecting brick-and-mortar casino properties with online gaming experiences to drive cross-channel player engagement and value.Set up and maintain promotional campaigns within back-office systems, including award scenarios, eligibility, offer mechanics, audience criteria, and required testing
• Develop and execute CRM campaigns across email and push channels to engage and retain omnichannel casino and sportsbook players
• Manage online promotional execution, including promotion pages, terms and conditions, banners, creative placements, campaign messaging, and site updates needed to support each offer
• Coordinate campaign assets, copy, approvals, promotional terms, creative needs, and launch requirements across internal teams to ensure promotions are accurate, compliant, and ready for release
• Partner with Revenue Operations, Omnichannel Strategy, Partnerships, property teams, Marketing, Analytics, Product Marketing, and other key stakeholders to develop promotional concepts, timelines, targeting strategies, and execution plans
• Recommend and identify omnichannel opportunities for targeted communication, retention, reactivation, and cross-channel growth
• Develop and optimize omnichannel lifecycle campaigns to acquire, retain, and reactivate omni channel players
• Monitor and report on KPIs around omni channel segments covering cross sell, acquisition, retention and reactivation
• Execute A/B testing and audience experiments to improve campaign effectiveness and player engagement
• Partner with the Omnichannel Analyst to develop actionable customer segments, measure campaign effectiveness, analyze retention and player value trends, and identify opportunities for incremental revenue growth
• Support linked-account initiatives by developing campaigns that encourage cross-channel engagement between online and brick-and-mortar properties
• Prepare campaign summaries and performance insights for marketing, property, and executive stakeholders
• Maintain data integrity and ensure compliance with responsible gaming and privacy standards

Skills

• 2+ years of experience in CRM marketing, digital communications, or customer engagement within gaming, entertainment, or hospitality industries
• Experience working with customer segmentation, lifecycle marketing, and campaign optimization
• Hands-on experience designing, launching, and managing targeted marketing campaigns using CRM platforms, such as Optimove
• Ability to interpret customer performance, including retention, conversion, player value, and campaign ROI
• Experience working with customer data platforms and business intelligence tools
• Understanding of player lifecycles, loyalty programs, promotional strategy, and customer retention within gaming, hospitality, or sports betting environments
• Must be able to obtain and maintain applicable gaming licenses
• Minimal travel required; occasional visits to brick-and-mortar properties for meetings or collaboration
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred or equivalent relevant work experience
• Candidates located in the Central or Eastern Time Zones are preferred

Qualifications

Must Haves

• 2+ years of experience in CRM marketing, digital communications, or customer engagement within gaming, entertainment, or hospitality industries
• Experience working with customer segmentation, lifecycle marketing, and campaign optimization
• Hands-on experience designing, launching, and managing targeted marketing campaigns using CRM platforms, such as Optimove
• Ability to interpret customer performance, including retention, conversion, player value, and campaign ROI
• Experience working with customer data platforms and business intelligence tools
• Understanding of player lifecycles, loyalty programs, promotional strategy, and customer retention within gaming, hospitality, or sports betting environments
• Must be able to obtain and maintain applicable gaming licenses
• Minimal travel required; occasional visits to brick-and-mortar properties for meetings or collaboration

Nice to Haves

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred or equivalent relevant work experience
• Candidates located in the Central or Eastern Time Zones are preferred

Benefits

• Discretionary annual company bonus (Eligibility Varies by Role)
• 401(k) plan with 100% company match on the first 4%
• Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
• Paid Time Off (Eligibility Varies by Role)
• Employee Assistance Program (EAP)