Lifecycle Marketing Manager

Summary

SafetyWing is building a global social safety net for remote workers through health, insurance, and retirement products designed to remove geographical barriers to opportunity. The Lifecycle Marketing Manager will own the customer journey across B2C and B2B products, leading email marketing initiatives focused on upsell and retention, campaign optimization, automation, and customer segmentation.

Responsibilities

• Own and execute our lifecycle marketing strategy across all products, including new launches
• Ensure we communicate in a way that is aligned with our values and our voice
• Analyze campaign performance and continuously improve upsell, conversions, and retention
• Identify and implement lifecycle automations to improve customer experience
• Develop customer segmentation strategies inside HubSpot and maintain Hubspot hygiene

Skills

• Has 3+ years of lifecycle marketing or email marketing experience
• Has experience with the HubSpot Marketing Hub
• Knows how to build automated workflows, including AI-powered workflows
• Is comfortable analyzing campaign performance and making data-driven decisions
• Has strong organizational skills and attention to detail
• Can comfortably manage multiple campaigns simultaneously
• Writes clear, empathetic customer communications
• Want to help build a global social safety net on the Internet
• Think for themselves instead of copying others
• Are willing to try new things, even with the risk of failure
• Are intellectually curious and open to new ideas
• Are creative and bold in the face of any problems
• Have strong integrity and do the right thing

Qualifications

Must Haves

• Has 3+ years of lifecycle marketing or email marketing experience
• Has experience with the HubSpot Marketing Hub
• Knows how to build automated workflows, including AI-powered workflows
• Is comfortable analyzing campaign performance and making data-driven decisions
• Has strong organizational skills and attention to detail
• Can comfortably manage multiple campaigns simultaneously
• Writes clear, empathetic customer communications

Nice to Haves

• Want to help build a global social safety net on the Internet
• Think for themselves instead of copying others
• Are willing to try new things, even with the risk of failure
• Are intellectually curious and open to new ideas
• Are creative and bold in the face of any problems
• Have strong integrity and do the right thing

Benefits

• Fully remote work environment – work from anywhere globally
• Our own global safety net, giving you worldwide health, income, and travel coverage
• A minimum of four weeks of vacation per year
• A new laptop
• Potential to unlock equity compensation, yearly home office allowance and more!