Business Development Specialist- Geospatial Technology

Summary

Seiler Instrument & Mfg. Co. Inc. manufactures and sells survey and geospatial equipment and systems. The company is seeking a Business Development Specialist to generate and qualify leads, conduct outbound outreach, schedule demonstrations and discovery meetings, and manage prospects through the initial qualification stage. The role also involves CRM management, collaboration with marketing and sales teams, and developing knowledge of geospatial products and workflows.

Responsibilities

• Leverage ZoomInfo and other prospecting tools to identify leads and build targeted outreach lists aligned with ideal customer profiles
• Conduct personalized outreach via phone, email, and LinkedIn to generate interest in survey equipment solutions
• Qualify prospects based on their industry, project scope, and technology needs to ensure alignment with company offerings
• Schedule product demos, discovery calls, or on-site visits for senior sales representatives and specialists
• Use CRM tools (e.g., Salesforce, HubSpot) to log activities, manage pipelines, and maintain detailed records of communications
• Collaborate with marketing to execute campaigns and support lead generation initiatives
• Develop a strong working knowledge of our product lineup, including GNSS receivers, robotic total stations, 3D laser scanners, LiDAR, UAVs/drones, and associated software
• Provide market insights and feedback to sales and product teams to inform strategic planning
• Actively represent the company in trade organizations, industry events, and virtual networking opportunities
• Build rapport and maintain engagement with both prospective and existing customers

Skills

• 1–2 years of experience in a **BDR, SDR, or inside sales** role—preferably in a technical, SaaS, or equipment-based industry
• Proven ability to use prospecting platforms such as **ZoomInfo**, LinkedIn Sales Navigator, or Apollo
• Excellent verbal and written communication skills, with a professional and confident approach to outreach
• Strong organizational skills and the ability to meet weekly and monthly KPIs
• Experience with CRM systems such as **Salesforce or HubSpot**
• Familiarity or interest in **surveying technology, construction workflows, or geospatial tools** is highly desirable
• Bachelor's degree in **Business, Marketing, Engineering, Geomatics**, or related field preferred

Qualifications

Must Haves

• 1–2 years of experience in a **BDR, SDR, or inside sales** role—preferably in a technical, SaaS, or equipment-based industry
• Proven ability to use prospecting platforms such as **ZoomInfo**, LinkedIn Sales Navigator, or Apollo
• Excellent verbal and written communication skills, with a professional and confident approach to outreach
• Strong organizational skills and the ability to meet weekly and monthly KPIs
• Experience with CRM systems such as **Salesforce or HubSpot**
• Familiarity or interest in **surveying technology, construction workflows, or geospatial tools** is highly desirable

Nice to Haves

• Bachelor's degree in **Business, Marketing, Engineering, Geomatics**, or related field preferred

Benefits

• Variable compensation based on qualified appointment activities, regardless of deal closure
• Full product and process training will be provided before outreach begins
• Medical, Vision, and Dental health plans
• Parental and Bonding Leave
• PTO
• 401(k) Matching
• Tuition Reimbursement
• 9 annual paid holidays
• 1-2 free company events every summer
• Employee Assistance Program (EAP)
• Flexibility in start/stop time for most positions
• Profit Sharing
• Remote work