Integrated Campaign Manager

Summary

SentinelOne is an AI-native cybersecurity company that unifies protection across endpoint, cloud, identity, data, and AI systems. The Integrated Campaign Manager will own the strategy and execution of a high-priority demand generation campaign across paid digital, events, webinars, email, and ABM, while tracking performance through pipeline. The role partners with Product Marketing, regional marketing, sales, and other cross-functional teams to optimize campaigns and report results.

Responsibilities

• Own the end-to-end integrated campaign strategy, from creative brief through launch, optimization, and reporting
• Translate Product Marketing positioning and messaging into a cross-channel campaign architecture that connects awareness through pipeline
• Build and maintain the campaign calendar, managing timelines, deliverables, and dependencies across all internal stakeholders
• Partner with Campaign Leads and adjacent campaign programs to identify opportunities for cross-campaign synergy or audience overlap
• Act as the primary point of accountability for campaign performance, owning the KPI dashboard and presenting results to Demand Gen leadership
• Work with Product Marketing to identify, brief, and activate the campaign content assets needed at each funnel stage
• Provide messaging feedback and content direction grounded in campaign performance signals and audience insights
• Jointly plan with partner marketing and sequence partner activation against the core campaign timeline so channel motions reinforce the direct campaign rather than competing with it
• Partner with regional marketing leaders to adapt the campaign to theater-level realities, managing strategic input, ongoing communication, and joint accountability to KPIs
• Work with the paid media team on media plans and audience targeting strategies, ensuring paid programs are tightly aligned with ICP and ABM account lists
• Continuously test, learn, and optimize ad creative, audience targeting, and spend allocation based on performance data
• Own the audience acquisition, promotion, and follow-up strategy for campaign webinars in collaboration with the Webinars Team
• Partner with the Email & Lifecycle Marketing Manager to embed the campaign into appropriate nurture tracks and lifecycle journeys
• Ensure content assets and campaign activations are properly tagged, tracked, and attributable within Salesforce and Tableau
• Coordinate localization needs for priority markets, and build campaign kits that make regional activation seamless
• Partner with the ABX team to build account-level targeting lists for the campaign, leveraging 6sense or DemandBase intent signals
• Coordinate personalized campaign plays for strategic accounts, aligning marketing touchpoints with SDR and sales outreach
• Track account-level engagement and pipeline influence for ABM-targeted accounts within the campaign
• Define campaign KPIs and own regular reporting cadences
• Monitor funnel conversion metrics, and bring optimization recommendations to the team
• Deliver performance readouts to Demand Gen leadership with clear, data-backed recommendations for budget, channel mix, and creative adjustments

Skills

• 3–5 years of B2B marketing experience with a demonstrated focus on integrated campaign management and demand generation
• Proven track record of taking integrated campaigns to market across multiple channels, including paid digital, events, content/email, and/or ABM
• Experience working cross-functionally with Product Marketing, Digital, Field Marketing, Content, and Marketing Ops teams
• Experience marketing in the cybersecurity industry, especially to security operations, or IT/security leadership personas
• Familiarity with marketing automation and CRM platforms (Marketo and Salesforce); comfort managing campaigns within these systems
• Strong project management skills; able to manage multiple stakeholders, timelines, and deliverables simultaneously without dropping the ball
• Analytical mindset with the ability to read campaign performance data, draw conclusions, and communicate recommendations clearly
• Excellent written communication skills; able to translate complex technical messaging into crisp, compelling campaign briefs and copy directions
• Experience operating in a matrixed marketing org with both global strategy and regional execution teams, having built campaigns that regional teams could actually run, and comfortable collaborating across time zones
• Fluency with AI tools in day-to-day marketing workflow, using them to accelerate research, briefing, analysis, and content iteration
• Experience working in a partner-led organization, and familiarity with MSPs/MSSPs, distribution partners, and CSPs
• Hands-on experience with intent and ABM platforms such as 6sense or DemandBase
• Familiarity with ABX strategy, including account selection, tiering, and personalized campaign plays
• Knowledge of multi-touch attribution models and how to accurately tie campaign activities to pipeline in Salesforce
• Experience building campaigns for multiple markets, including localization and regional adaptation

Qualifications

Must Haves

• 3–5 years of B2B marketing experience with a demonstrated focus on integrated campaign management and demand generation
• Proven track record of taking integrated campaigns to market across multiple channels, including paid digital, events, content/email, and/or ABM
• Experience working cross-functionally with Product Marketing, Digital, Field Marketing, Content, and Marketing Ops teams
• Experience marketing in the cybersecurity industry, especially to security operations, or IT/security leadership personas
• Familiarity with marketing automation and CRM platforms (Marketo and Salesforce); comfort managing campaigns within these systems
• Strong project management skills; able to manage multiple stakeholders, timelines, and deliverables simultaneously without dropping the ball
• Analytical mindset with the ability to read campaign performance data, draw conclusions, and communicate recommendations clearly
• Excellent written communication skills; able to translate complex technical messaging into crisp, compelling campaign briefs and copy directions
• Experience operating in a matrixed marketing org with both global strategy and regional execution teams, having built campaigns that regional teams could actually run, and comfortable collaborating across time zones
• Fluency with AI tools in day-to-day marketing workflow, using them to accelerate research, briefing, analysis, and content iteration

Nice to Haves

• Experience working in a partner-led organization, and familiarity with MSPs/MSSPs, distribution partners, and CSPs
• Hands-on experience with intent and ABM platforms such as 6sense or DemandBase
• Familiarity with ABX strategy, including account selection, tiering, and personalized campaign plays
• Knowledge of multi-touch attribution models and how to accurately tie campaign activities to pipeline in Salesforce
• Experience building campaigns for multiple markets, including localization and regional adaptation

Benefits

• Restricted Stock Units (RSUs)
• Employee Stock Purchase Plan (ESPP)
• Flexible time off
• Paid company holidays and paid sick time
• Gender-neutral parental leave
• Grandparent leave
• Medical, dental, and vision coverage
• 401(k) retirement plan with company match
• Life and disability insurance
• Health and dependent care FSA
• Voluntary benefits (hospital, accident, critical illness)
• Employee Assistance Program (EAP)
• ARAG pre-paid legal
• Nationwide pet insurance
• Cancer Care program
• Global business travel medical insurance
• Home office allowance
• Mobile phone reimbursement
• Wellness coach
• Wellness/gym reimbursement
• Fertility coverage
• Adoption & surrogacy reimbursement
• Remote work in the United States