Ecommerce Specialist

Summary

Silencer Central is a growing company focused on compliance, education, community engagement, and simplifying the silencer-buying process. The Ecommerce Specialist will manage and optimize the online store through website operations, content and product management, promotions, SEO, analytics, and user experience improvements.

Responsibilities

• Oversee and manage daily operations of the website, ensuring functionality, usability, and performance
• Regularly update and maintain produce pages, descriptions, images, and other content
• Collaborate with the marketing team to ensure the website supports promotional campaigns, seasonal offers, and new product launches
• Create, update, and optimize website content to improve user engagement and SEO rankings
• Ensure all product information is accurate, visually appealing, and aligned with brand messaging
• Implement SEO best practices to enhance organic traffic and visibility
• Manage the addition and categorization of new products on the website
• Work closely with inventory and sales teams to ensure accurate product listings and stock availability
• Monitor product performance and make data-driven decisions to improve conversions
• Work closely with cross-functional teams including sales, customer service, and design to ensure website and product-related goals are met
• Provide regular updates to the marketing team regarding website performance, product updates, and site traffic insights
• Monitor the website's user experience to ensure seamless and intuitive journey for all visitors
• Gather feedback and collaborate with design teams to implement improvements for both desktop and mobile users
• Track and report on website performance metrics, such as traffic, conversation rates, and user behavior
• Use analytics tools to provide actionable insights for continuous website optimization and improvement

Skills

• Bachelor's degree in marketing, advertising, business, communications, or related field required
• 3 - 5 years of hands-on ecommerce, digital marketing, or website management experience required
• Familiarity with ecommerce platforms such as Magento, Shopify, BigCommerce, Salesforce Commerce Cloud, or similar
• Familiarity with ERP Systems such as SAP, Netsuite, or similar
• Experience testing website functionality, features, releases, and integrations in a production or staging environment
• Ability to troubleshoot common ecommerce issues related to checkout, promotions, product visibility, and site performance
• Hands-on experience setting up and QA'ing promotions, discounts, bundles, and coupon logic
• Aptitude for data analysis and ability to understand results
• Passion for emerging technologies and researching marketing trends
• Strong attention to detail and organizational skills
• Excellent written and verbal communication skills
• Ability to perform in a fast-paced environment
• Google Analytics experience certification preferred
• Magento/Shopify experience preferred
• Netsuite experience preferred
• Proficient knowledge of HTML/CSS or web markup languages preferred
• Familiarity with Google Tag Manager a plus

Qualifications

Must Haves

• Bachelor's degree in marketing, advertising, business, communications, or related field required
• 3 - 5 years of hands-on ecommerce, digital marketing, or website management experience required
• Familiarity with ecommerce platforms such as Magento, Shopify, BigCommerce, Salesforce Commerce Cloud, or similar
• Familiarity with ERP Systems such as SAP, Netsuite, or similar
• Experience testing website functionality, features, releases, and integrations in a production or staging environment
• Ability to troubleshoot common ecommerce issues related to checkout, promotions, product visibility, and site performance
• Hands-on experience setting up and QA'ing promotions, discounts, bundles, and coupon logic
• Aptitude for data analysis and ability to understand results
• Passion for emerging technologies and researching marketing trends
• Strong attention to detail and organizational skills
• Excellent written and verbal communication skills
• Ability to perform in a fast-paced environment

Nice to Haves

• Google Analytics experience certification preferred
• Magento/Shopify experience preferred
• Netsuite experience preferred
• Proficient knowledge of HTML/CSS or web markup languages preferred
• Familiarity with Google Tag Manager a plus

Benefits

• Incentive Bonus
• Unlimited PTO
• Company Paid Holidays
• Health Insurance: Copayment Plus Plans or High-Deductible Health Plan with $750 - $1,500 HSA match
• Dental Insurance
• Vision Insurance
• LTD and STD Insurance
• Company Paid Life Insurance
• EAP
• 401(k) with Company Match
• Employee Discount Program with industry partners
• Remote OR On-site