Marketing Manager

Summary

Sirona Medical is an AI-native, cloud-native software company building technology to improve radiology workflows. The Marketing Manager will drive the company’s market presence and pipeline through social media, content creation, paid media, webinars, events, video production, and AI-enabled marketing operations.

Responsibilities

• Social channels. Own Sirona's presence end to end — LinkedIn first, plus emerging channels: calendar, publishing, community management, and active engagement with companies, partners, and people in radiology
• Content creation - Produce social posts, short-form video, graphics, blog/newsletter support, and campaign creative — on-brand and on-voice, across formats and at a steady cadence
• Webinars & events - Help plan and run Sirona's webinars and events end to end, hand in hand with Jenna — topic and speaker planning, presenter prep, production and platform logistics, live moderation/hosting, and post-event follow-up. Drive attendance through organic and paid promotion, attend events in person, capture content on site, and repurpose it afterward. A personable, on-camera-comfortable presence who's genuinely good with people
• Paid media - Build, launch, and optimize paid campaigns across Google Ads (search) and LinkedIn (and emerging channels): audience and creative setup, budget pacing, A/B testing, and weekly reporting on spend → MQL → opportunity → pipeline against target
• Work AI-first - Use AI tools to draft, produce, and scale content, creative, and analysis — and help push how our AI-native marketing team works. We give you the tools; we expect you to run with them and keep leveling up
• Videography - Shoot and edit video in-house — event capture, customer and product moments, social clips, and thought-leadership pieces. Light editing is expected day to day. May require travel
• Brand consistency - Keep every asset aligned to the Sirona design system and voice

Skills

• 3–5 years in marketing for a B2B brand (health-tech, SaaS, or a comparable regulated/technical space a plus), with hands-on ownership across social, content, and paid
• AI-fluent — already uses AI tools (e.g. ChatGPT, Claude, generative image/video, AI in the marketing stack) in day-to-day work, or a fast, eager learner who is genuinely excited to work on an AI-native team
• Personable and people-facing — comfortable on camera, hosting or moderating webinars, and representing Sirona in person at events. Enjoys working closely with a small team
• Hands-on content creator — writing plus visual/video; a portfolio or live channels that show range
• Direct experience running paid media in Google Ads and LinkedIn Campaign Manager — building campaigns, managing budget, and reporting on cost-per-lead and downstream conversion (not just vanity metrics)
• Experience promoting and helping run webinars and events, and comfortable with the logistics of both
• Proficient shooting and editing video (e.g. Premiere / CapCut / equivalent) and with design tools (e.g. Canva / Adobe)
• Native fluency in LinkedIn and social best practice; comfortable engaging publicly in Sirona's voice
• Organized and self-directed — can run a content calendar and a campaign calendar in parallel and juggle multiple deliverables without close supervision
• Willing and able to travel to events as needed
• Excellent project management and cross-functional communication skills
• Radiology, medical imaging, or healthcare-IT familiarity
• Hands-on experience with AI content/creative tools (generative image and video, AI copy, AI-assisted editing) and using AI to speed up analysis and reporting
• Marketing automation (HubSpot) and analytics (GA4, LinkedIn/Google reporting) fluency; comfort tying campaigns to CRM
• Webinar platforms (Zoom Webinars, ON24) hands-on experience
• Motion graphics / animation; photography
• SEO / landing-page conversion instinct

Qualifications

Must Haves

• 3–5 years in marketing for a B2B brand (health-tech, SaaS, or a comparable regulated/technical space a plus), with hands-on ownership across social, content, and paid
• AI-fluent — already uses AI tools (e.g. ChatGPT, Claude, generative image/video, AI in the marketing stack) in day-to-day work, or a fast, eager learner who is genuinely excited to work on an AI-native team
• Personable and people-facing — comfortable on camera, hosting or moderating webinars, and representing Sirona in person at events. Enjoys working closely with a small team
• Hands-on content creator — writing plus visual/video; a portfolio or live channels that show range
• Direct experience running paid media in Google Ads and LinkedIn Campaign Manager — building campaigns, managing budget, and reporting on cost-per-lead and downstream conversion (not just vanity metrics)
• Experience promoting and helping run webinars and events, and comfortable with the logistics of both
• Proficient shooting and editing video (e.g. Premiere / CapCut / equivalent) and with design tools (e.g. Canva / Adobe)
• Native fluency in LinkedIn and social best practice; comfortable engaging publicly in Sirona's voice
• Organized and self-directed — can run a content calendar and a campaign calendar in parallel and juggle multiple deliverables without close supervision
• Willing and able to travel to events as needed
• Excellent project management and cross-functional communication skills

Nice to Haves

• Radiology, medical imaging, or healthcare-IT familiarity
• Hands-on experience with AI content/creative tools (generative image and video, AI copy, AI-assisted editing) and using AI to speed up analysis and reporting
• Marketing automation (HubSpot) and analytics (GA4, LinkedIn/Google reporting) fluency; comfort tying campaigns to CRM
• Webinar platforms (Zoom Webinars, ON24) hands-on experience
• Motion graphics / animation; photography
• SEO / landing-page conversion instinct

Benefits

• Generous Compensation Plan
• Stock Options
• Flexible Paid Time Off (PTO)
• Medical, dental, vision insurance
• Life insurance
• Maternity and Paternity Leave
• 401K matching
• Apple equipment
• Sponsorship for conferences, continuing education, etc.