Influencer Coordinator

Summary

SkinnyDipped is a women-led snack company focused on creating nutritious, delicious food. The Influencer Coordinator supports influencer and creator marketing through outreach, gifting operations, UGC management, campaign execution, platform management, and performance reporting.

Responsibilities

• Find creators who are a natural fit for the SkinnyDipped brand and consistently reach out to 200+ creators per week for gifting opportunities
• Manage the gifting process end to end, including creator outreach, collecting shipping information, maintaining accurate gifting records, coordinating shipments, and tracking deliveries and follow-ups
• Maintain gifting history, track gifted content and creator engagement, and assist with reporting and follow-up as needed
• Manage event gifting through OnBrand, thoughtfully evaluating and prioritizing events that align with SkinnyDipped’s brand and gifting goals. Work closely with Logical to ensure event orders are accurately processed and fulfilled on time
• Support UGC creator initiatives by leading communication with pre contracted creators, providing monthly creative briefs, coordinating content deliverables, and reviewing and approving content to ensure it aligns with SkinnyDipped’s brand standards
• Participate in paid media calls to understand which creative concepts and content are performing well, and apply those learnings when developing creator briefs. Work closely with the Influencer Marketing Lead to develop creative direction, align on creator selection, and ensure UGC supports broader influencer and marketing goals
• Utilize Home From College (H/FC) for smaller-scale campaigns, college activations, and brand ambassador initiatives. Work closely with the Influencer Marketing Lead to develop, execute, and manage campaigns from planning through completion
• Own the Tribe platform and stay on top of monthly campaigns, including reviewing & identifying new creators, and managing gifting through the platform. Monitor creator and brand activity to stay informed on trends and understand how other brands are leveraging creators and gifting
• Provide quarterly gifting reports and work closely with the Influencer Marketing Lead to develop quarterly influencer reports, tracking key performance metrics and identifying trends and insights. Maintain the ability to quickly pull performance reports and insights from Tribe as needed, including monthly creator performance, campaign results, and other influencer activity to support decision-making

Skills

• Strong knowledge of influencer marketing, creator communities, and social platforms (TikTok, Instagram, YouTube, etc.)
• Highly organized with excellent attention to detail and ability to manage multiple - projects
• Strong communication and collaboration skills
• A proactive, resourceful, and creative mindset
• Passion for better for you snacks
• Experience working with or managing creators/influencers
• Familiarity with influencer tools (e.g., CreatorIQ, Grin, etc.)
• Personal interest in pop culture, internet trends, and social storytelling

Qualifications

Must Haves

• Strong knowledge of influencer marketing, creator communities, and social platforms (TikTok, Instagram, YouTube, etc.)
• Highly organized with excellent attention to detail and ability to manage multiple - projects
• Strong communication and collaboration skills
• A proactive, resourceful, and creative mindset
• Passion for better for you snacks

Nice to Haves

• Experience working with or managing creators/influencers
• Familiarity with influencer tools (e.g., CreatorIQ, Grin, etc.)
• Personal interest in pop culture, internet trends, and social storytelling

Benefits

• Annual performance bonus
• Equity opportunity
• Excellent medical/dental/vision benefits
• 401(k)
• 3 weeks paid vacation + 14 paid holidays
• Paid parental leave
• Paid time off to volunteer
• Wellness & tech stipends
• Fun, entrepreneurial culture