Influencer Marketing Coordinator (US)

Summary

Later is an influencer marketing company that combines creator relationships, proprietary data, and an AI-powered platform to help brands execute effective campaigns. The Influencer Marketing Coordinator supports campaign strategy and execution, manages influencer and client relationships, monitors performance, and contributes to campaign optimization and best practices.

Responsibilities

• Support the development of influencer campaign strategies, using data-driven insights to recommend talent, channels, and formats
• Act as the voice of the influencer, sharing feedback that improves the creator experience and strengthens campaign performance
• Build and execute influencer campaigns with precision — from brief creation and sourcing to contracting, product fulfillment, and reporting
• Manage influencer relationships during campaigns, ensuring they have the tools, guidance, and support needed to deliver quality content
• Monitor campaign performance and provide timely reporting, surfacing insights and opportunities for optimization
• Leverage internal project management tools to keep campaigns on track, documented, and measurable
• Communicate proactively with internal and external stakeholders, ensuring clarity on campaign progress, performance, and next steps
• Partner with Customer Success, Sales, and Product teams to ensure campaigns align with client goals and platform capabilities
• Analyze campaign execution with a critical eye, providing recommendations that improve outcomes and efficiency
• Stay sharp on industry trends and platform updates, evolving best practices and contributing to team playbooks

Skills

• 1–2+ years of experience in influencer marketing, digital campaigns, or client services
• Proven ability to deliver in a customer-facing role with professionalism and confidence
• Strong organizational and project management skills with attention to detail
• Excellent relationship-building and communication skills with internal and external stakeholders
• A passion for the creator economy, influencer innovation, and emerging social trends
• Agency or high-growth SaaS experience preferred

Qualifications

Must Haves

• 1–2+ years of experience in influencer marketing, digital campaigns, or client services
• Proven ability to deliver in a customer-facing role with professionalism and confidence
• Strong organizational and project management skills with attention to detail
• Excellent relationship-building and communication skills with internal and external stakeholders
• A passion for the creator economy, influencer innovation, and emerging social trends

Nice to Haves

• Agency or high-growth SaaS experience preferred

Benefits

• Bonus potential
• All permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
• For select positions, we are open to hiring fully remote candidates.