Integrated Segment Marketing Intern

Summary

Southwire Company, LLC is a technology and manufacturing company that produces wire, cable, electrical components, and related digital and field services. The Integrated Segment Marketing Intern will support integrated marketing campaigns, account-based marketing initiatives, marketing operations, analytics, content development, and events across key business segments and markets.

Responsibilities

• Support development and execution of integrated marketing campaigns that align with Southwire's strategic growth markets, including utility, data centers, renewable energy, and telecom
• Assist in the planning and execution of Account-Based Marketing (ABM) initiatives targeting key customer accounts and strategic market segments
• Extract, compile, and analyze campaign performance data to develop insights, dashboards, and reports that support marketing effectiveness and decision-making
• Conduct research on customer needs, industry trends, competitive activity, and target accounts to support campaign planning and ABM strategies
• Support the creation and coordination of marketing content, sales enablement materials, presentations, digital assets, and campaign resources
• Assist with planning and execution of webinars, trade shows, customer events, site visits, and segment marketing initiatives
• Support marketing operations activities, including campaign tracking, lead management, reporting, and process improvements
• Collaborate with cross functional partners—including product management, sales, and digital teams—to ensure campaign alignment and data accuracy
• Perform additional marketing operations or campaign support tasks as needed based on evolving team priorities

Skills

• * Minimum 2.5 GPA
• * Must be currently enrolled in an accredited college/university pursuing a degree in Marketing, Business Administration, or Communications
• * Reliable transportation to and from work
• * Ability to work effectively both independently and as part of a team
• * Strong organization, planning, and analytical skills
• * Excellent written and verbal communication skills
• * Proficiency with Microsoft Office Suite (Excel, Word, PowerPoint) or other relevant tools

Qualifications

Must Haves

• * Minimum 2.5 GPA
• * Must be currently enrolled in an accredited college/university pursuing a degree in Marketing, Business Administration, or Communications
• * Reliable transportation to and from work
• * Ability to work effectively both independently and as part of a team
• * Strong organization, planning, and analytical skills
• * Excellent written and verbal communication skills
• * Proficiency with Microsoft Office Suite (Excel, Word, PowerPoint) or other relevant tools

Benefits

• 401k with Matching & Pension Plan (Eligible for Pension after 1,000 Hours Worked)
• Flexible Work Schedules
• Helpful feedback and coaching
• Consideration for employment after graduation
• Assigned a mentor
• Networking opportunities
• Organized events and activities
• Community service / volunteer initiatives
• Opportunities to present your work
• Rising senior interns and co-ops are considered for full-time employment opportunities