Senior Associate, Consumer Retention Marketing

Summary

DoorDash is a technology and logistics company that connects consumers with local businesses through delivery services. The Senior Associate, Consumer Retention Marketing role owns end-to-end CRM campaign execution across the customer lifecycle, including strategy, audience planning, QA, launch, optimization, and reporting. The role also analyzes campaign performance, develops creative strategies, and collaborates with cross-functional teams to drive customer engagement and retention.

Responsibilities

• Create CRM campaign strategy across the customer lifecycle for both automations and ad hoc communications
• Build, QA, launch, and optimize retention marketing campaigns across email, push notifications, in-app messaging, and other channels using first party platforms
• Work closely with the Integrated Marketing function to develop campaign strategy briefs based on business needs and audience behavior, determining the best channel mix, audience targeting, and number of touchpoints per program
• Establish a strong working relationship with cross functional stakeholders in our Creative Studio, Promo Strategy, Product, Analytics, and Strategy teams
• Manage CRM reporting dashboards, monitor trends, and make recommendations based on results
• Stay current on marketing best practices in email, push and SMS and share learnings and insights regularly with the broader marketing team

Skills

• Strategic, solution-oriented, and data-driven
• Experience building consensus with cross-functional teams, building trusted relationships with cross functional partners, and excel at making data-informed decisions to accomplish campaign and business objectives
• 4+ years experience in CRM or email marketing
• Deep familiarity with CRM technology including ESPs/marketing automation platforms
• Analytical mindset with strong attention to detail
• Strong writer and communicator
• Basic knowledge of SQL, HTML and data visualization platforms (e.g. Tableau, Periscope)
• Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics
• Extremely organized, dependable, self-motivated & ability to multi-task
• Bachelor's degree or equivalent experience

Qualifications

Must Haves

• strategic, solution-oriented, and data-driven
• experience building consensus with cross-functional teams, building trusted relationships with cross functional partners, and excel at making data-informed decisions to accomplish campaign and business objectives
• 4+ years experience in CRM or email marketing
• Deep familiarity with CRM technology including ESPs/marketing automation platforms
• Analytical mindset with strong attention to detail
• Strong writer and communicator
• Basic knowledge of SQL, HTML and data visualization platforms (e.g. Tableau, Periscope)
• Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics
• Extremely organized, dependable, self-motivated & ability to multi-task
• Bachelor's degree or equivalent experience

Benefits

• 401(k) plan with employer matching
• 16 weeks of paid parental leave
• Wellness benefits
• Commuter benefits match
• Paid time off
• Paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act)
• Medical benefits
• Dental benefits
• Vision benefits
• 11 paid holidays
• Disability insurance
• Basic life insurance
• Family-forming assistance
• Mental health program
• For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
• For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked and paid sick time accrued at 1 hour for every 30 hours worked.
• Premium healthcare
• Wellness expense reimbursement