eCommerce Marketing Manager Intern/Volunteer

Summary

Hasana, Inc. is an accessible luxury brand seeking talented students for spring internship positions. The eCommerce Marketing Manager Intern will conduct customer data analysis, implement marketing strategies, and manage campaigns to enhance online visibility and customer engagement.

Responsibilities

• Conducting in depth customer data analysis and customer profiling
• Implementing customer acquisition and retention strategies
• Implementing effective data capture activities
• Managing customer database and implementing database marketing campaigns
• Utilizing customer data to conduct targeted multi-channel marketing campaigns
• Implementing and managing effective PPC campaigns
• Ensuring effective SEO and online visibility
• Implementing and managing Social advertising
• Report on competitor activity
• Develop and drive marketing strategies including; maximizing exposure through use of Social Media, Email, PPC, Affiliate, SEO and direct
• Coordinating magazine and third party collaborations, online competitions and reader offers
• Coordinating and implementing online sale promotions and customer offers
• Coordinating brand promotions and offers
• Maintaining interactive and direct marketing calendar and communicating planned activity to the relevant functions within the business
• Using Google Analytics to report on performance across online operation
• Weekly reporting on financial performance
• Performance of all marketing channels

Skills

• Expert using Google Analytics, Ad Words and Ad Choice, Wordpress and OpenCart
• Min of 2 years experience working within an eCommerce team, running all the key marketing channels that underpin the online operation
• Minimum of 2 years working for a luxury brand
• Designing and implementing customer loyalty/reward mechanics
• A proven track record of increasing the performance of marketing channels
• Leadership skills
• Online media planning
• Managing site content including product imagery/copy and editorial site content
• Executing targeted email and viral marketing campaigns
• Managing and adhering the strict budgets and deadlines
• Experience of managing a small team

Qualifications

Must Haves

• Expert using Google Analytics, Ad Words and Ad Choice, Wordpress and OpenCart
• Min of 2 years experience working within an eCommerce team, running all the key marketing channels that underpin the online operation
• Minimum of 2 years working for a luxury brand
• Designing and implementing customer loyalty/reward mechanics
• A proven track record of increasing the performance of marketing channels
• Leadership skills
• Online media planning
• Managing site content including product imagery/copy and editorial site content
• Executing targeted email and viral marketing campaigns
• Managing and adhering the strict budgets and deadlines
• Experience of managing a small team

Benefits

• Take advantage of on the job training, mentorship and exposure to all aspects of the fashion industry.