Business Development Representative

Summary

Thought Industries is a Customer Education and Learning Intelligence platform company. The Business Development Representative will own territory-based prospecting, qualify inbound and outbound leads, generate Sales Qualified Leads, and partner with Account Executives and Marketing to build and manage pipeline.

Responsibilities

• Own a defined territory, working closely with your assigned AEs on account strategy and target account selection
• Research and build target account and contact lists within our Ideal Customer Profile (ICP), using tools like LinkedIn, Apollo, and other prospecting/intent data sources
• Execute multi-touch outbound sequences (cold calls, personalized emails, LinkedIn/social outreach) to generate net-new sales conversations
• Personalize outreach based on account research, trigger events, buyer persona insights, and intent signals rather than relying on generic templates
• Consistently hit weekly/monthly activity KPIs (calls, emails, connects) and outbound-sourced SQL targets
• Respond to and qualify inbound leads (demo requests, content downloads, webinar registrants) within SLA
• Run structured discovery calls to qualify leads against ICP and buying-stage criteria (e.g. MEDDPICC)
• Convert qualified inbound and outbound conversations into SQLs — qualified conversations for your assigned AEs that move into the discovery phase of pipeline
• Maintain accurate, real-time activity and pipeline data in Salesforce (SFDC)
• Partner with Marketing on campaign follow-up, event pre/post outreach, and lead-source feedback
• Partner with assigned AEs on territory strategy and account-based outbound plays
• Occasionally represent Thought Industries at sponsored events, webinars, and field marketing activities to drive attendance and generate on-site pipeline

Skills

• Bachelor's degree or equivalent experience
• 2+ years of B2B SaaS sales, sales development, or related experience
• Demonstrated success with proactive outbound prospecting (cold calling and cold emailing), not just inbound follow-up
• Self-motivated and driven.  Coachable to handle rejection and iterate on messaging and approach
• Strong verbal and written communication skills; comfortable running discovery/qualification over phone/video
• Working knowledge of Salesforce and Google Workspace
• Familiarity with Gong, LinkedIn, Apollo, and other intent-based prospecting tools is a plus
• Experience selling into the Learning Technology space or to customer education/training buyers
• Experience with account-based prospecting or target account selling

Qualifications

Must Haves

• Bachelor's degree or equivalent experience
• 2+ years of B2B SaaS sales, sales development, or related experience
• Demonstrated success with proactive outbound prospecting (cold calling and cold emailing), not just inbound follow-up
• Self-motivated and driven.  Coachable to handle rejection and iterate on messaging and approach
• Strong verbal and written communication skills; comfortable running discovery/qualification over phone/video
• Working knowledge of Salesforce and Google Workspace

Nice to Haves

• Familiarity with Gong, LinkedIn, Apollo, and other intent-based prospecting tools is a plus
• Experience selling into the Learning Technology space or to customer education/training buyers
• Experience with account-based prospecting or target account selling

Benefits

• Hybrid work arrangement
• Annual bonus eligibility of $20,000