TikTok Shop - Product Operations Manager, Brand Operation GTM

Summary

TikTok is the leading destination for short-form mobile video, and they are seeking a Product Operations Manager to lead their TikTok Shop certification programs for the U.S. market. This role involves defining quality merchant standards, conducting market research, and ensuring effective execution of go-to-market strategies.

Responsibilities

• Conduct deep-dive research into the U.S. consumer and merchant landscape
• Identify certification needs and establish a robust NPS (Net Promoter Score) feedback loop to drive continuous optimization
• Define and refine the 'TTS Top-Tier Store' criteria, focusing on brand influence and authorization
• Translate these high-level visions into actionable rules for merchant vetting and evaluation
• Lead the rollout of GTM rules across various industry categories
• Act as the primary advocate for these standards, ensuring both internal teams and external merchants fully understand and successfully complete the certification process
• Analyze the effectiveness of merchant certifications and user feedback
• Partner closely with Product and Strategy teams to iterate on rules that build consumer trust and foster a secure platform ecosystem

Skills

• A minimum of 1 year of experience in strategy operations or a related field
• Bachelor's degree or equivalent experience
• Ability to manage complex projects from inception to completion in a fast-paced, ambiguous environment
• Strong analytical and problem-solving skills, with proven experience using data to drive strategic decisions and measure performance
• Experience with creator ecosystems or content-based commerce (e.g., livestream shopping, influencer-led affiliate models)
• Familiarity with US commerce best practices, merchant operation logic, and consumer behavior

Qualifications

Must Haves

• A minimum of 1 year of experience in strategy operations or a related field
• Bachelor's degree or equivalent experience
• Ability to manage complex projects from inception to completion in a fast-paced, ambiguous environment
• Strong analytical and problem-solving skills, with proven experience using data to drive strategic decisions and measure performance

Nice to Haves

• Experience with creator ecosystems or content-based commerce (e.g., livestream shopping, influencer-led affiliate models)
• Familiarity with US commerce best practices, merchant operation logic, and consumer behavior

Benefits

• Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location.
• Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​
• Benefits may vary depending on the nature of employment and the country work location.
• Employees have day one access to medical, dental, and vision insurance
• A 401(k) savings plan with company match
• Paid parental leave
• Short-term and long-term disability coverage
• Life insurance
• Wellbeing benefits
• Employees also receive 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)