Manager, Insights, Amazon Focus

Summary

Tinuiti is an independent full-funnel marketing agency that delivers measurable growth through media, measurement, and proprietary technology. The Manager, Insights, Amazon Focus role analyzes Amazon Marketing Cloud and Amazon Advertising data, develops client-facing reports, and translates findings into strategic recommendations. The role also supports experimentation and junior data science projects involving forecasting, segmentation, and bidding optimization.

Responsibilities

• Data Extraction and Management: Extract, clean, transform, and load data from Amazon Marketing Cloud (AMC), Amazon Advertising (Seller Central/Vendor Central), and potentially other relevant data sources
• AMC Expertise: Deeply understand and effectively utilize Amazon Marketing Cloud to conduct advanced audience segmentation, campaign performance analysis, path-to-conversion studies, and other custom analyses for client accounts
• Amazon Advertising Analysis: Monitor and analyze key performance indicators (KPIs) across various Amazon Advertising channels (Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP) for our clients
• Performance Reporting: Develop and maintain regular and client-facing reports and dashboards to visualize key trends, campaign performance, and insights
• Insight Generation: Identify significant trends, anomalies, and opportunities for optimization within Amazon marketing and advertising data specific to client objectives
• Strategic Recommendations: Translate data insights into actionable recommendations and present them directly to clients to improve campaign efficiency, targeting strategies, and overall marketing effectiveness on Amazon
• Experiment Design and Analysis: Collaborate with client teams to design and analyze A/B tests and other experiments to measure the impact of marketing initiatives
• Client Communication: Effectively communicate data findings, insights, and recommendations to clients in a clear and concise manner, both verbally and in writing
• Collaboration: Partner closely with internal marketing managers and campaign specialists, as well as directly with client stakeholders, to understand their data needs and provide relevant analysis and support
• Documentation: Maintain clear and concise documentation of data sources, methodologies, and reporting processes for client accounts
• Staying Current: Keep abreast of the latest features and updates within Amazon Marketing Cloud and Amazon Advertising to provide clients with the most up-to-date strategies
• Assist in developing predictive models for forecasting client product demand on Amazon
• Contribute to client projects involving customer segmentation and lifetime value analysis to inform their Amazon strategy
• Support the development of algorithms to optimize bidding strategies on Amazon Advertising for client campaigns

Skills

• Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, or a related discipline
• Strong proficiency and hands-on experience with Amazon Marketing Cloud (AMC). This includes data querying, audience building, and leveraging AMC tools for advanced analysis to address client needs
• Experience with Amazon Advertising platforms (Seller Central and/or Vendor Central). Understanding of campaign structures, reporting metrics, and optimization levers is crucial for client success
• Excellent analytical and problem-solving skills with the ability to interpret complex data and draw meaningful conclusions relevant to client business objectives
• Strong data visualization skills and experience with tools such as Tableau, Power BI, or Google Data Studio to create compelling client-facing reports
• Excellent communication and presentation skills with the ability to effectively communicate technical findings and strategic recommendations to clients of varying technical understanding
• Strong attention to detail and a commitment to data accuracy in all client deliverables
• Ability to manage multiple client projects and deadlines in a fast-paced environment
• Ability to work independently and collaboratively within internal teams and directly with clients
• Master's degree in Data Science preferred
• Proficiency in SQL for data querying and manipulation. Familiarity with scripting languages like Python or R is a plus

Qualifications

Must Haves

• Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, or a related discipline
• Strong proficiency and hands-on experience with Amazon Marketing Cloud (AMC). This includes data querying, audience building, and leveraging AMC tools for advanced analysis to address client needs
• Experience with Amazon Advertising platforms (Seller Central and/or Vendor Central). Understanding of campaign structures, reporting metrics, and optimization levers is crucial for client success
• Excellent analytical and problem-solving skills with the ability to interpret complex data and draw meaningful conclusions relevant to client business objectives
• Strong data visualization skills and experience with tools such as Tableau, Power BI, or Google Data Studio to create compelling client-facing reports
• Excellent communication and presentation skills with the ability to effectively communicate technical findings and strategic recommendations to clients of varying technical understanding
• Strong attention to detail and a commitment to data accuracy in all client deliverables
• Ability to manage multiple client projects and deadlines in a fast-paced environment
• Ability to work independently and collaboratively within internal teams and directly with clients

Nice to Haves

• Master's degree in Data Science preferred
• Proficiency in SQL for data querying and manipulation. Familiarity with scripting languages like Python or R is a plus

Benefits

• We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.
• Unlimited paid time off
• A fully remote environment
• Flexibility to take the time you need, when you need it
• 20 paid holidays, including multiple long weekends
• Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Match up to 4% of your contributions at 100%
• Fringe
• Forma
• Unlimited Telemedicine and Teletherapy available at no cost
• Thankful giving
• Equity
• Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• On-demand learning
• Mentorship program
• Leadership and management development programs and resources