Marketing Strategy & Planning Manager

Summary

Twilio delivers communications solutions that empower businesses and developers to create personalized customer experiences. The Marketing Strategy & Planning Manager will translate strategic goals into scalable marketing operations, analyze performance and funnel data, and lead cross-functional projects and planning initiatives.

Responsibilities

• Strategy & Planning: Translate business goals into actionable marketing strategies and scalable operational frameworks
• Data-Driven Insights: Deep-dive into complex marketing performance data. Surface trends, identify bottlenecks, and package these findings into clear, actionable reports that support leadership in crafting the overarching performance narrative
• Analyze the Funnel: Diagnose opportunities to improve the marketing funnel and pipeline creation. Maintain and optimize our marketing measurement foundation. Track and analyze account-to-opportunity mapping, pipeline attribution models, and funnel velocity metrics to provide clarity on GTM performance
• Operational PMO: Lead day-to-day Marketing project management. Track the execution of critical cross-functional initiatives, translating high-level corporate goals into actionable project roadmaps with measurable results
• Cross-Functional Collaboration: Act as the strategic communication bridge between Marketing & GTM

Skills

• 3-5 years of experience in Marketing Operations, Revenue Operations, or Management Consulting within a B2B SaaS environment
• Exceptional collaboration skills with a demonstrated ability to work across matrixed teams (Marketing, Sales, Finance, Analytics) to break down silos and drive projects to completion
• Strong proficiency with business intelligence tools (e.g., Tableau), CRM platforms (Salesforce), and marketing automation systems. You don't just pull numbers; you naturally look for the story and the "why" behind the data to inform prioritization decisions
• Comfortable navigating technical conversations regarding data architecture, API integrations, and lead routing, while equally comfortable discussing core business metrics like CAC, LTV, and ROI
• Excellent organizational and project management skills. You thrive in fast-paced, rapidly changing environments and can manage multiple competing priorities without losing attention to detail
• This role will be remote,but is not eligible to be hired in CA, CT, NJ, NY, PA, WA
• For this role, you may be required to travel occasionally to participate in project or team in-person meetings
• Experience working on or with AI products (e.g., LLMs, copilots, RAG apps, workflow tools)
• Experience with Tableau or other BI platform
• Experience leading significant cross-functional initiatives with minimal oversight

Qualifications

Must Haves

• 3-5 years of experience in Marketing Operations, Revenue Operations, or Management Consulting within a B2B SaaS environment
• Exceptional collaboration skills with a demonstrated ability to work across matrixed teams (Marketing, Sales, Finance, Analytics) to break down silos and drive projects to completion
• Strong proficiency with business intelligence tools (e.g., Tableau), CRM platforms (Salesforce), and marketing automation systems. You don't just pull numbers; you naturally look for the story and the "why" behind the data to inform prioritization decisions
• Comfortable navigating technical conversations regarding data architecture, API integrations, and lead routing, while equally comfortable discussing core business metrics like CAC, LTV, and ROI
• Excellent organizational and project management skills. You thrive in fast-paced, rapidly changing environments and can manage multiple competing priorities without losing attention to detail
• This role will be remote,but is not eligible to be hired in CA, CT, NJ, NY, PA, WA
• For this role, you may be required to travel occasionally to participate in project or team in-person meetings

Nice to Haves

• Experience working on or with AI products (e.g., LLMs, copilots, RAG apps, workflow tools)
• Experience with Tableau or other BI platform
• Experience leading significant cross-functional initiatives with minimal oversight

Benefits

• Remote-first work
• Generous time off
• Ample parental and wellness leave
• Healthcare
• A retirement savings program
• This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan.
• Health care insurance
• 401(k) retirement account
• Paid sick time
• Paid personal time off
• Paid parental leave
• Supporting employees' volunteering and donation efforts