Field Marketing Manager / Senior Manager

Summary

Veeva Systems is a mission-driven pioneer in industry cloud software for life sciences companies. The Field Marketing Manager leads high-impact marketing programs across the US, including integrated field marketing plans, communications, demand generation, events, webinars, and digital marketing. The role also coordinates cross-functional teams, manages program logistics and reporting, maintains marketing contact lists, and oversees budget planning and management.

Responsibilities

• Drive the development and execution of integrated field marketing plans for one or two products; includes customer and prospect communications, event and webinar execution, and customer conference support
• Lead and support a broad mix of marketing programs across channels
• Coordinate with internal teams such as product marketing, creative services, sales, strategy, marketing operations, content, product, customer success, public relations, and digital to manage field marketing program components
• Manage program (webinars, customer meetings) logistics, execution, and measurement
• Help organize and coordinate Veeva and industry events, including logistics, contract negotiations, internal and external communications, speaker management, event app management, and reporting
• Build and maintain complete, accurate contact lists for marketing and sales; drive engagement through database nurture
• Support the execution and optimization of outreach programs to engage current and prospective customers
• Own weekly and monthly marketing program reporting and metrics (events, campaigns, etc.)
• Budget planning and management

Skills

• 3+ years of B2B enterprise software or high growth SaaS startup marketing experience
• Exceptional communication, writing, and organizational skills
• Ability to work and communicate with all levels in the organization
• Well organized with very high attention to detail and strong project management
• Expert in Microsoft Word, PowerPoint, Excel, and Google applications
• Self-directed and able to manage multiple projects under aggressive timelines and expectations
• Proficient in writing for demand (email, LinkedIn, etc.)
• Working knowledge of marketing automation platform experience (Marketo)
• Growth minded and a team player with a positive attitude
• Experience in a high-growth software or technology company

Qualifications

Must Haves

• 3+ years of B2B enterprise software or high growth SaaS startup marketing experience
• Exceptional communication, writing, and organizational skills
• Ability to work and communicate with all levels in the organization
• Well organized with very high attention to detail and strong project management
• Expert in Microsoft Word, PowerPoint, Excel, and Google applications
• Self-directed and able to manage multiple projects under aggressive timelines and expectations
• Proficient in writing for demand (email, LinkedIn, etc.)
• Working knowledge of marketing automation platform experience (Marketo)
• Growth minded and a team player with a positive attitude

Nice to Haves

• Experience in a high-growth software or technology company

Benefits

• As a Work Anywhere company, we support your flexibility to work from home or in the office
• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program
• This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus