Content Creator (Freelancer)

Summary

WITHIN is a performance branding company seeking a Content Creator to join its Creative Production team. The role focuses on identifying social media trends and creating, editing, and managing authentic short-form video and static content, particularly in User-Generated Content styles, while collaborating with marketing and creative teams.

Responsibilities

• **Trendspotting & Ideation:** Constantly monitor social media platforms (especially TikTok, Instagram Reels, etc.) to identify emerging trends, sounds, and formats, translating them into actionable content ideas for our accounts
• **Content Creation:** Conceptualize, script, shoot, and edit engaging short-form video and static content optimized for various social media platforms, capturing an authentic, often UGC-style, look and feel
• **UGC Focus:** Develop and execute strategies to encourage and leverage user-generated content, as well as create brand content that mimics authentic UGC
• **Creative Collaboration:** Work closely with the [Social Media Manager / Content Lead] and broader Marketing/Creative teams to align content with campaign goals, brand voice, and platform best practices
• **Basic Editing & Graphics:** Perform necessary edits, add text overlays, incorporate trending audio, and utilize basic motion graphics or in-app effects to enhance content and ensure it's platform-native
• **Asset Management:** Organize and manage digital assets (raw footage, edited videos, graphics) for social media use, ensuring easy access and archiving
• **Platform Management:** Stay updated on best practices, features, and algorithm changes across key social media platforms
• **Performance Awareness:** Have a general understanding of what resonates with audiences and contribute insights based on content performance

Skills

• Proven experience creating engaging content specifically for platforms like TikTok, Instagram Reels, YouTube Shorts
• Demonstrated ability to shoot (often with a smartphone) and edit compelling short-form video content
• Comfortable using mobile editing apps (e.g., CapCut, InShot) and/or basic desktop software (e.g., Adobe Premiere Rush, iMovie, basic Premiere Pro)
• Strong understanding of what makes UGC effective and experience creating content in that authentic style
• Ability to generate creative ideas quickly and adapt to the fast-paced nature of social media trends
• Excellent communication skills and ability to work effectively within a team environment
• Ability to manage multiple projects simultaneously and meet deadlines
• "chronically online" is a plus!

Qualifications

Must Haves

• Proven experience creating engaging content specifically for platforms like TikTok, Instagram Reels, YouTube Shorts
• Demonstrated ability to shoot (often with a smartphone) and edit compelling short-form video content
• Comfortable using mobile editing apps (e.g., CapCut, InShot) and/or basic desktop software (e.g., Adobe Premiere Rush, iMovie, basic Premiere Pro)
• Strong understanding of what makes UGC effective and experience creating content in that authentic style
• Ability to generate creative ideas quickly and adapt to the fast-paced nature of social media trends
• Excellent communication skills and ability to work effectively within a team environment
• Ability to manage multiple projects simultaneously and meet deadlines

Nice to Haves

• "chronically online" is a plus!

Benefits

• This is a remote role.