Marketing Manager

Summary

Workstreet helps businesses scale securely by designing and implementing governance, risk, and compliance programs across cybersecurity frameworks. The Marketing Manager will serve as the first marketing team member, developing strategy and executing marketing initiatives across positioning, enablement, demand generation, market intelligence, and external agency management.

Responsibilities

• Refine Workstreet's positioning against traditional GRC readiness firms
• Develop compelling messaging around our Vanta partnership advantage
• Ensure ICP alignment with our public messaging to fit within our target segments
• Audit and refresh all customer-facing materials (website, sales decks, proposals)
• Create customer case studies and success stories highlighting our unique value
• Develop sales collateral and one-pagers for public offerings and service line information
• Own the execution of public events, partner and field marketing
• Source, evaluate, and manage external agencies for content creation, paid advertising, and SEO
• Coordinate with freelance writers, designers, and specialists to execute marketing campaigns
• Manage agency relationships and ensure deliverables align with our positioning and brand
• Build hybrid marketing model combining internal strategy with external execution
• Partner with our executive team to develop content calendar
• Oversee content creation through external agencies and freelancers
• Develop event strategies to generate demand
• Manage paid advertising campaigns through agency partners
• Conduct customer interviews and market research to refine ICPs
• Analyze buyer journey and optimize conversion touchpoints
• Track competitive landscape and positioning shifts

Skills

• 4+ years of marketing experience at early-stage B2B SaaS companies (product marketing, demand gen, or growth marketing)
• Experience managing external agencies, freelancers, and contractors
• Driven by an insatiable appetite to unpack dense industries, dismantle complex concepts, and master highly technical subject-matter expertise within cybersecurity and GRC
• Systematically prioritize and orchestrate a high volume marketing engine that matches the Workstreet business pace
• Deploy sharp problem-solving instincts to perform at a premium standard without standard corporate scaffolding, taking immediate initiative to navigate task load
• Background in marketing information security software, risk assessment platforms, or specialized compliance ecosystems (specifically frameworks like SOC 2, ISO 27001, or EU AI Act)
• As an army of one, you will need to run a tight ship with organization-wide coordination and planning
• Maintain flawless data hygiene within Hubspot and how it is influenced by the marketing pipeline
• Professional experience in working with channel partners in a co-selling GTM motion. This motion is at the core of what we do. We need to ensure that our partners win alongside Workstreet winning
• Excellent written and verbal English communication skills, with the ability to engage confidently with candidates, hiring managers, and business leaders across global teams
• A reliable, high-speed internet connection and a professional home office environment that supports confidential conversations, virtual interviews, and uninterrupted collaboration
• Commitment to working a standard schedule of 8:00 AM–5:00 PM in your local time to effectively collaborate with team members, stakeholders, and cross-functional partners while ensuring timely communication and support
• Willingness and ability to travel locally for occasional onsite meetings, team gatherings, or business activities as needed
• All US based roles at Workstreet require US work authorization without the requirement for visa sponsorship

Qualifications

Must Haves

• 4+ years of marketing experience at early-stage B2B SaaS companies (product marketing, demand gen, or growth marketing)
• Experience managing external agencies, freelancers, and contractors
• Driven by an insatiable appetite to unpack dense industries, dismantle complex concepts, and master highly technical subject-matter expertise within cybersecurity and GRC
• Systematically prioritize and orchestrate a high volume marketing engine that matches the Workstreet business pace
• Deploy sharp problem-solving instincts to perform at a premium standard without standard corporate scaffolding, taking immediate initiative to navigate task load
• Background in marketing information security software, risk assessment platforms, or specialized compliance ecosystems (specifically frameworks like SOC 2, ISO 27001, or EU AI Act)
• As an army of one, you will need to run a tight ship with organization-wide coordination and planning
• Maintain flawless data hygiene within Hubspot and how it is influenced by the marketing pipeline
• Professional experience in working with channel partners in a co-selling GTM motion. This motion is at the core of what we do. We need to ensure that our partners win alongside Workstreet winning
• Excellent written and verbal English communication skills, with the ability to engage confidently with candidates, hiring managers, and business leaders across global teams
• A reliable, high-speed internet connection and a professional home office environment that supports confidential conversations, virtual interviews, and uninterrupted collaboration
• Commitment to working a standard schedule of 8:00 AM–5:00 PM in your local time to effectively collaborate with team members, stakeholders, and cross-functional partners while ensuring timely communication and support
• Willingness and ability to travel locally for occasional onsite meetings, team gatherings, or business activities as needed
• All US based roles at Workstreet require US work authorization without the requirement for visa sponsorship

Nice to Haves

Benefits

• Clear path with mentorship and training opportunities.
• A competitive base salary with regular performance reviews linked to merit-based appraisals and bonus opportunities.
• Early-stage company with significant room for career advancement.
• Flexibility to work from anywhere while collaborating with a global team.