Analyst - Marketing Engineering

Summary

World Wide Technology is a technology solutions company whose Internal IT team develops software, automation, integrations, and data-driven tools for the marketing organization. The Analyst will connect marketing needs with engineering solutions by managing requests, designing and building workflows, collaborating with engineers and data scientists, testing solutions, and enabling marketing teams to use them effectively.

Responsibilities

• Become the person who understands how marketing's tools and data fit together across content, campaigns, events, research, and partner systems - which system owns which records, where the source of truth lives, and how information moves between them
• Learn our internal frameworks, platforms, and existing applications well enough to know what can be reused, extended, or composed to answer a new request
• Own intake and triage. Requests come to you first: clarify them, size them, set expectations with the requester, route them, and keep a visible, prioritized backlog in our work tracking tools
• Embed with marketing teams to learn how their work gets done today, and identify the steps where automation would take the most repetitive and error-prone work off their plate
• Turn what you learn into a design: what the workflow does, what data and tools it touches, where a person stays in the loop, what happens when it fails, and how you will know the output is good enough. You will do this with our engineers, not in isolation
• Build what you can inside our frameworks and low-code tooling, and partner with our engineers and data scientists on the larger pieces - custom applications, deeper integrations, and ML-driven analysis - designing and building alongside them rather than handing over a spec
• Test what gets built, including the harder problem of evaluating output that is not identical every run. Guide user acceptance testing with the people who asked for the work
• Enable and evangelize. Run demos, working sessions, and office hours; write the documentation and runbooks; make marketing teams confident operating what we deliver without us in the room
• Measure impact - cycle time, error rate, output quality, and how much more a team is able to take on - and be willing to recommend reworking or retiring something that is not earning its keep
• Work in an Agile cadence with the rest of the team, and use AI tools as part of your own daily workflow

Skills

• 3+ years in business analysis, systems analysis, process design, consulting, or a comparable role translating business needs into working solutions
• Demonstrated experience designing or configuring something non-trivial and automated, and the ability to walk us through the tradeoffs you made and where it could break. We care considerably more about this than about which tools you used
• Hands-on experience with AI and LLM-based tools beyond casual use. You understand prompting and context, and you have seen these systems fail in ways traditional software does not
• Strong analytical and critical thinking skills, with the ability to decompose a messy human process into steps, inputs, decisions, and outputs
• Data literacy - you can reason about where data lives, which system is the source of truth, and how records relate across systems, and you have the persistence to build that picture for an unfamiliar set of tools
• Comfortable reading technical documentation and API references independently, and reading configuration or code well enough to understand what a workflow is doing
• Excellent written and verbal communication skills, with the ability to facilitate working sessions and present to stakeholders
• Experience in testing, QA, and root cause analysis of issues
• Ability to build effective stakeholder partnerships
• Familiarity with any part of the marketing domain - content production, events, research, partner programs, campaign structure, or audience segmentation. Deep expertise in any one area is not required
• Exposure to agent frameworks, orchestration tooling, or emerging standards for connecting AI systems to enterprise tools and data
• Familiarity with work management tools such as Shortcut, Jira, or similar
• Proven track record of independently owning a workstream or product area end to end
• Experience introducing a new capability or way of working to an audience that was not asking for it
• This role is based in St. Louis, Missouri, on a hybrid schedule of a few days per month onsite. Strong remote candidates will be considered, with less than 10% travel to St. Louis

Qualifications

Must Haves

• 3+ years in business analysis, systems analysis, process design, consulting, or a comparable role translating business needs into working solutions
• Demonstrated experience designing or configuring something non-trivial and automated, and the ability to walk us through the tradeoffs you made and where it could break. We care considerably more about this than about which tools you used
• Hands-on experience with AI and LLM-based tools beyond casual use. You understand prompting and context, and you have seen these systems fail in ways traditional software does not
• Strong analytical and critical thinking skills, with the ability to decompose a messy human process into steps, inputs, decisions, and outputs
• Data literacy - you can reason about where data lives, which system is the source of truth, and how records relate across systems, and you have the persistence to build that picture for an unfamiliar set of tools
• Comfortable reading technical documentation and API references independently, and reading configuration or code well enough to understand what a workflow is doing
• Excellent written and verbal communication skills, with the ability to facilitate working sessions and present to stakeholders
• Experience in testing, QA, and root cause analysis of issues
• Ability to build effective stakeholder partnerships

Nice to Haves

• Familiarity with any part of the marketing domain - content production, events, research, partner programs, campaign structure, or audience segmentation. Deep expertise in any one area is not required
• Exposure to agent frameworks, orchestration tooling, or emerging standards for connecting AI systems to enterprise tools and data
• Familiarity with work management tools such as Shortcut, Jira, or similar
• Proven track record of independently owning a workstream or product area end to end
• Experience introducing a new capability or way of working to an audience that was not asking for it
• This role is based in St. Louis, Missouri, on a hybrid schedule of a few days per month onsite. Strong remote candidates will be considered, with less than 10% travel to St. Louis

Benefits

• Health (Medical & Prescription)
• Dental and Vision Care
• Onsite Health Centers (MO & IL)
• Employee Assistance Program
• Wellness program
• Profit Sharing
• 401k Plan with Company Matching
• Life and Disability Insurance
• Flexible Spending Accounts
• Tuition Reimbursement
• PTO & Holidays
• Parental Leave
• Medical Leave
• Military Leave
• Bereavement
• Day of Caring
• Family Planning Benefits
• Nursing Mothers Benefits
• Voluntary Legal
• Voluntary Supplemental Accident/Illness/Hospital
• Voluntary ID Theft
• Pet Insurance
• Employee Discount Program
• Hybrid schedule of a few days per month onsite
• Strong remote candidates will be considered, with less than 10% travel to St. Louis.