Marketing Analyst

Summary

WorldStrides is a global leader in educational travel and experiential learning. The Marketing Analyst will analyze marketing performance across digital and customer lifecycle channels, translate campaign data into actionable recommendations, and use AI-enabled tools to improve acquisition, retention, cross-sell, and campaign effectiveness.

Responsibilities

• Analyze performance across digital channels (paid media, email, website) and direct mail campaigns
• Help establish performance targets and benchmarks (e.g., conversion rates, engagement, lead-to-enrollment metrics)
• Evaluate lead generation performance across channels, including volume, quality, and funnel conversion
• Identify key drivers of conversion, CPA, and overall campaign effectiveness
• Translate findings into actionable recommendations for marketing teams
• Analyze lifecycle campaigns, including onboarding, retention, re-engagement, and cross-sell
• Evaluate customer segments and behavior to identify growth opportunities
• Recommend audience targeting, messaging, and timing improvements to increase engagement and repeat conversion
• Support A/B testing across channels (creative, offers, segmentation, cadence)
• Analyze test results and communicate clear implications
• Monitor performance across owned channels, including website, email, and sales channels
• Provide insight into channel performance to inform budget allocation
• Identify opportunities to scale high-performing campaigns or improve efficiency
• Support forecasting and performance planning
• Use existing tracking and attribution frameworks to interpret campaign performance
• Ensure marketing results are measured consistently and accurately
• Identify gaps or inconsistencies in reporting and partner with analytics/data teams to resolve

Skills

• 3–4 years of experience in marketing analytics, digital marketing, or performance marketing
• Strong experience analyzing digital marketing campaigns (paid media, web, email/CRM)
• Experience with analytics and reporting tools such as GA4 or Adobe Analytics, Excel/Google Sheets, and BI tools (Tableau, Power BI, Looker)
• Familiarity with AI-enabled tools to support efficient analysis and reporting
• Ability to translate data into clear business insights and recommendations
• Strong communication and cross-functional collaboration skills
• WorldStrides will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, J-1, H-1, H-2, L, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire
• Experience with customer lifecycle marketing (retention, cross-sell, or CRM campaigns)
• Exposure to direct mail campaign analysis
• Familiarity with CRM or marketing automation platforms (Salesforce, HubSpot, etc.)

Qualifications

Must Haves

• 3–4 years of experience in marketing analytics, digital marketing, or performance marketing
• Strong experience analyzing digital marketing campaigns (paid media, web, email/CRM)
• Experience with analytics and reporting tools such as GA4 or Adobe Analytics, Excel/Google Sheets, and BI tools (Tableau, Power BI, Looker)
• Familiarity with AI-enabled tools to support efficient analysis and reporting
• Ability to translate data into clear business insights and recommendations
• Strong communication and cross-functional collaboration skills
• WorldStrides will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, J-1, H-1, H-2, L, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire

Nice to Haves

• Experience with customer lifecycle marketing (retention, cross-sell, or CRM campaigns)
• Exposure to direct mail campaign analysis
• Familiarity with CRM or marketing automation platforms (Salesforce, HubSpot, etc.)

Benefits

• Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
• Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
• Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
• Opportunities for paid and discounted travel
• Flexible work schedule providing on-site, remote, and hybrid office opportunities
• Encouraged participation in a wide variety of Employee Resource Groups
• Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
• Paid parental, caregiver, and disability leave
• Team Member Discount Program
• Engaging, collaborative, and fun work environment