Associate Manager, Paid Social

Summary

Wpromote is a digital marketing agency seeking an Associate Manager, Paid Social to support its paid social discipline. The role manages full-funnel campaign execution, optimization, analysis, reporting, client communication, cross-channel collaboration, and new business support.

Responsibilities

• Fully managing paid social campaign set-ups, activations, and day-to-day optimizations across major platforms (Meta, TikTok, Pinterest, LinkedIn, Snapchat, Reddit, X)
• Formulating paid social strategies for client businesses, including full-funnel test recommendations across awareness, consideration, conversion, and retention, and optimizations that align with client objectives
• Owning day-to-day client communications, including performance updates and next-step recommendations
• Analyzing and reporting on relevant social media KPIs that help inform next-step recommendations, using AI-enabled and automation tools (e.g., Smartly, Sprinklr) where available to work faster and more efficiently
• Collaborating with internal teams, including paid search, creative, analytics, and programmatic, to build social media strategy that's integrated into broader cross-channel media plans
• Staying on top of the latest trends in social media, AI-enabled advertising tools, and client industries, and presenting these findings in department meetings and to clients
• Helping lead audits and RFPs to win new business
• Escalating account opportunities, obstacles, or questions to leadership for guidance and coaching

Skills

• - 2+ years of experience working in paid media advertising, comprising media planning/buying and/or paid social within an agency or client-side environment
• - Two- or four-year degree in business, marketing, or a related discipline
• - Experience developing, optimizing, analyzing, and reporting on paid campaigns on social platforms (Meta, Snap, TikTok, Reddit, X, Pinterest, LinkedIn, etc.)
• - Strong knowledge of Meta Ads Manager
• - Familiarity with Google Analytics or similar analytics tools
• - Solid working knowledge of Google Suite, Excel, Google Slides, Asana, or similar tools
• - Continually seeks innovative and breakthrough ideas, approaches, and solutions
• - Creative and analytical skills with the ability to take direction well, learn/develop new skill sets, problem solve, and take on new challenges while paying strong attention to detail
• - Exposure to AI-enabled advertising, automation, or reporting tools such as Smartly or Sprinklr
• - Working knowledge of paid search, SEO, or other digital media channels and how they connect to paid social
• - Interest in contributing to new business pitches, audits, or account growth planning
• - Meta Blueprint Certification preferred

Qualifications

Must Haves

• - 2+ years of experience working in paid media advertising, comprising media planning/buying and/or paid social within an agency or client-side environment
• - Two- or four-year degree in business, marketing, or a related discipline
• - Experience developing, optimizing, analyzing, and reporting on paid campaigns on social platforms (Meta, Snap, TikTok, Reddit, X, Pinterest, LinkedIn, etc.)
• - Strong knowledge of Meta Ads Manager
• - Familiarity with Google Analytics or similar analytics tools
• - Solid working knowledge of Google Suite, Excel, Google Slides, Asana, or similar tools
• - Continually seeks innovative and breakthrough ideas, approaches, and solutions
• - Creative and analytical skills with the ability to take direction well, learn/develop new skill sets, problem solve, and take on new challenges while paying strong attention to detail
• - Exposure to AI-enabled advertising, automation, or reporting tools such as Smartly or Sprinklr
• - Working knowledge of paid search, SEO, or other digital media channels and how they connect to paid social
• - Interest in contributing to new business pitches, audits, or account growth planning

Nice to Haves

• - Meta Blueprint Certification preferred

Benefits

• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass Credits and more!
• This position may be performed remotely in most states within the US, with some exclusions