Account Specialist, Influencer Marketing

Summary

Acceleration Partners is a partnership and marketing agency focused on data-driven performance partnerships, affiliate marketing, influencer marketing, and related services. The Account Specialist, Influencer Marketing will execute influencer campaigns by recruiting and managing influencers, overseeing campaign deliverables, tracking performance, and reporting results. The role also manages client relationships, analyzes campaign data, and develops recommendations to optimize programs and support growth.

Responsibilities

• INFLUENCER RECRUITMENT, NEGOTIATING & ONBOARDING – Sources new partnership opportunities and creates influencer casting lists. Diligently vets opportunities to ensure brand alignment, authenticity and relevancy prior to presenting to client for approval. Conducts outreach to approved partners and skillfully garners their engagement and participation in the campaign, negotiating when necessary. Supports influencers through campaign onboarding by developing and providing resources to streamline processes
• INFLUENCER PARTNERSHIPS MANAGEMENT– Crafts program-wide influencer communications and vital creator resources. Guides influencers on content strategy and creation. Works with influencers to develop content timelines and ensures influencers stay on track with the schedules discussed. Collects content drafts and leads the content review process, including screening to ensure FTC guidelines are met. Closely works with influencers to adjust content strategy as needed, troubleshooting any signs of poor performance to optimize campaign towards goals and objectives
• AUDITING, REPORTING & ANALYSIS– Accountable for auditing program content to ensure compliance with FTC regulations and brand guidelines. Ensures content is tracked accurately and regularly shared with client, along with placement insights, partner insights, and campaign pace towards KPI goals. Performs robust analysis of influencer campaigns using both social analytics and conversion metrics to identify performance trends and areas of opportunity. Proactively provides actionable recommendations to client backed by data and continuously refines strategy to drive growth at scale. Supports team in creation of customized strategy plans, detailed campaign performance summaries and comprehensive hindsight presentations that are delivered to clients
• CLIENT SERVICE & COMMUNICATION- Consistently provides superior client service and escalates issues or key risks as appropriate. Works to ensure client develops trust in our team by delivering client outputs and communications in the AP way, consistently maintaining quality, accuracy, and precision. Develops and nurtures excellent relationships, supports team in promoting very high client satisfaction and retention rates, and an average 8.5 client rating
• PORTFOLIO MANAGEMENT- Own and manage client tasks with minimal supervision, ensuring deadlines are met and tasks are completed accurately. Manages multiple campaigns with solid organizational skills and the ability to focus on and prioritize tasks based on client objectives, flagging any potential delays and keeping the team informed. Has full grasp of each client’s scope of work, delivering what is due under terms; maintains ability to identify new opportunities to drive client success while conjunctively identifying possible goal misalignments, getting to the root of an issue, and working with their team to bring solutions to resolve

Skills

• The successful candidate will have strong experience in developing and managing successful, KPI-driven influencer marketing campaigns for consumer products and/or services companies
• They will have working knowledge of the overall partner marketing landscape, including affiliate, and the ability to both develop comprehensive strategy as well as capably execute
• The successful candidate will be a self-starter that can confidently plug in to any challenging situation with ease and can balance competing priorities well
• The Account Specialist must be flexible, willing and able to pivot quickly, and excited to operate successfully in an “intrapreneurial” situation
• This person will also have a history of working well with their peers, quickly establishing relationships easily and leading through influence
• Has a strong internal motivation to get the job done and done well
• Only provides superior results and unsurpassed customer service
• Exhilarated by managing change and comfortable with ambiguity and moving targets
• Passionate about the digital marketing industry and how influencer relates to the greater digital landscape
• Ensures that influencer strategies and tactics have measurable results
• Has incredible attention to detail and is capable of multi-tasking and coordinating several projects at once
• Translates data and insights into actionable next steps for clients
• Strong with data analysis, is easily able to pinpoint issues and opportunities within a data set
• Prioritizes competing objectives and manages time with skill
• Displays accountability, always meeting deadlines and keeping commitments
• Thrives in a fast-paced environment and enjoys bringing order to chaos
• Likes to share and collaborate with peers in a remote environment
• Possesses superior written and verbal communication skills
• Possesses mature and measured judgment, and the ability to solve problems on their own
• Works independently with minimal supervision
• Has confidence, poise, and eloquence in client meetings and difficult situations
• Hears and incorporates feedback from other team members, clients and partners
• 2+ years working for an influencer marketing agency and experience executing influencer campaigns and managing both client and influencer relationships
• Solid understanding of omni-channel and digital marketing, with a track record of successfully running influencer campaigns for consumer products and/or services companies
• Excellent at communicating, presenting and approval from clients on new campaign strategies and initiatives
• Working knowledge of attribution in digital marketing
• Strong understanding of how influencer and affiliate marketing can work together
• Bachelor's degree or equivalent work experience
• Advanced Excel capabilities and comfortable with formatting, formulas, customizing reports, etc
• A genuine interest in AI tools, including hands-on experience integrating AI into your work and an appetite to keep improving
• Tools (CreatorIQ, Grin, Izea, etc.) experience preferred, not required
• Knowledge of Affiliate Networks or SaaS platforms (Impact, ShareASale, Commission Junction, etc.) experience preferred, not required

Qualifications

Must Haves

• The successful candidate will have strong experience in developing and managing successful, KPI-driven influencer marketing campaigns for consumer products and/or services companies
• They will have working knowledge of the overall partner marketing landscape, including affiliate, and the ability to both develop comprehensive strategy as well as capably execute
• The successful candidate will be a self-starter that can confidently plug in to any challenging situation with ease and can balance competing priorities well
• The Account Specialist must be flexible, willing and able to pivot quickly, and excited to operate successfully in an “intrapreneurial” situation
• This person will also have a history of working well with their peers, quickly establishing relationships easily and leading through influence
• Has a strong internal motivation to get the job done and done well
• Only provides superior results and unsurpassed customer service
• Exhilarated by managing change and comfortable with ambiguity and moving targets
• Passionate about the digital marketing industry and how influencer relates to the greater digital landscape
• Ensures that influencer strategies and tactics have measurable results
• Has incredible attention to detail and is capable of multi-tasking and coordinating several projects at once
• Translates data and insights into actionable next steps for clients
• Strong with data analysis, is easily able to pinpoint issues and opportunities within a data set
• Prioritizes competing objectives and manages time with skill
• Displays accountability, always meeting deadlines and keeping commitments
• Thrives in a fast-paced environment and enjoys bringing order to chaos
• Likes to share and collaborate with peers in a remote environment
• Possesses superior written and verbal communication skills
• Possesses mature and measured judgment, and the ability to solve problems on their own
• Works independently with minimal supervision
• Has confidence, poise, and eloquence in client meetings and difficult situations
• Hears and incorporates feedback from other team members, clients and partners
• 2+ years working for an influencer marketing agency and experience executing influencer campaigns and managing both client and influencer relationships
• Solid understanding of omni-channel and digital marketing, with a track record of successfully running influencer campaigns for consumer products and/or services companies
• Excellent at communicating, presenting and approval from clients on new campaign strategies and initiatives
• Working knowledge of attribution in digital marketing
• Strong understanding of how influencer and affiliate marketing can work together
• Bachelor's degree or equivalent work experience
• Advanced Excel capabilities and comfortable with formatting, formulas, customizing reports, etc
• A genuine interest in AI tools, including hands-on experience integrating AI into your work and an appetite to keep improving

Nice to Haves

• Tools (CreatorIQ, Grin, Izea, etc.) experience preferred, not required
• Knowledge of Affiliate Networks or SaaS platforms (Impact, ShareASale, Commission Junction, etc.) experience preferred, not required

Benefits

• 100% remote work for everyone
• Group medical, dental, and vision coverage insurance (with opt-out benefits)
• 401K with matching
• Open Paid Time Off
• Summer & Holiday company-wide shut-down weeks in July and December
• Volunteer and Birthday Time Off
• Focus Fridays
• Paid Parental Leave Benefits
• Wellness, Technology & Education Allowances
• Paid sabbatical leaves
• Donation matching